End-to-end social content for property listings, developments, and brand campaigns across Instagram and YouTube.

• Translate property features into compelling short-form narratives driving organic reach and qualified leads
• Collaborate with sales & marketing teams to align content calendars with listing launches and campaign pushes
• Develop location-based and lifestyle-driven Reels highlighting community value and property aesthetics
• Apply Premiere Pro, After Effects, and Photoshop to maintain a consistent visual identity across all platforms
• Leverage trend-timing and platform-native audio for competitive positioning in a content-saturated market

Scaled multiple brands from zero to massive organic presence through data-driven content strategy and viral frameworks.

• 0 → 107K followers in 6 months using viral Reels, trend-based scripting, and retention-focused editing
• Boosted organic engagement by 300–800% through 1–2s hook optimization and trending audio formats
• Produced 100+ high-retention videos using Premiere Pro / After Effects by auditing drop-off points
• Delivered 22M+ organic views for 15+ clients via data-driven campaign management and brand KPI alignment
• Created 50+ viral Reels (1M+ views each) by reverse-engineering algorithms and optimizing watch-time
• Reduced paid ad dependency by 70% through trend-timing strategies and format diversification
• Scaled production pipelines by 30% using Adobe Creative Cloud while maintaining quality
• Designed 8+ brand identity systems and content templates for cross-platform consistency
• Increased cross-platform reach by 40% through influencer/agency collaborations on viral campaigns
• Cut content fatigue by 50% using A/B testing and data-driven creative pivots via Meta Business Suite

Spearheaded end-to-end content creation for Instagram and YouTube — full workflow from trend research to publishing.

• Led short-form campaign management and client meetings, resulting in millions of fully organic views
• Overcame algorithm volatility by rebuilding content around 1–2 second hooks and faster pacing
• Utilized Premiere Pro, After Effects, Photoshop, and Illustrator across Reels and short-form storytelling
• Leveraged trending audio and trend-timing strategies to maximize organic reach and engagement

Designed and produced educational content for IITM's music technology courses — achieving 500K+ organic views within 3 months.

• Managed end-to-end content pipeline — scriptwriting, motion graphics (After Effects), video editing (Premiere Pro)
• Collaborated with IITM professors and music industry experts to align content with curriculum goals
• Increased course enrolment by 25% through data-driven A/B testing of hooks and trending audio
• Created a scalable content framework — reducing production time by 40% with 90%+ audience retention

Chief of Operations
²⁰²⁴

• Led entire processes for a large-scale public event
• Managed design, content, marketing & administration teams
• Coordinated marketing, promotions, and partnerships
• Ensured seamless execution and positive audience experience
• Handled budgets, vendors, and event logistics

Editorial Head
^{2024 — 2025}

• Managed communications and content for an international-level hackathon
• Created brand messaging and digital marketing campaigns
• Directed the storytelling approach and social media presence
• Led the creative and editorial teams
• Collaborated with sponsors and partners on content alignment