I bring 8+ years of brand strategy and commercial leadership across global FMCG and pharma — managing P&Ls up to $7M+, leading product innovation pipelines, and translating Nielsen, Kantar, IQVIA, and NC Track data into decisions that delivered 3x revenue growth, +7pp share gains, and $4.7M+ NTO uplift.
I'm now applying advanced analytics — Marketing Mix Modeling, attribution, causal inference, experimentation — to media investment problems. I work where marketing strategy and quantitative rigor meet.
🎓 Doctor of Pharmacy · MBA Marketing · MS Marketing Analytics & Insights — Rutgers University (May 2026) · MSMAI Leadership Award
📍 Based in USA
🎯 Open to: Marketing Science · Marketing Analytics · Commercial Analytics · Product Strategy · Growth Analytics roles
- Marketing Mix Modeling (MMM) — Bayesian methodology (Jin et al. 2017, Google Research), adstock decay, saturation curves, budget optimization
- Attribution & Incrementality — Multi-touch attribution, geo-experiments, causal inference for marketing
- Commercial Analytics — Brand P&L, portfolio strategy, pricing, segmentation, unit-economics modeling
- Applied AI in Marketing — Predictive segmentation, dynamic creative optimization, AI-assisted attribution
- MarTech Architecture — CDP design, identity resolution, KPI governance, lifecycle activation
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🧮 MMM — Where Every Dollar Works — End-to-end Marketing Mix Model on Meta's Robyn dataset (208 weeks · 6 channels). 59.9% R² with diagnostic-clean OLS; zero-net-new-spend reallocation modeled to lift weekly revenue +2.2%. Live dashboard →
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🏥 **HealthTech GTM Consulting | B2C GTM strategy for AI health-tech startup — primary research n=30, wedge strategy, unit economics | Survey Design · Behavioral GTM · Scenario Modeling |
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🏗 **MarTech Architecture — CDP Strategy — $200K MarTech proposal for a multi-channel apparel retailer. Segment CDP design, 3 automated customer journeys, 7-KPI measurement plan. Projected annualized return: $270K–$480K. Rutgers MSMAI 2026.
Languages: Python (statsmodels, scipy, sklearn, matplotlib) · SQL · R
Marketing Science: Meta Robyn · Bayesian MMM · OLS with robust SE · K-Means + PCA · Hill saturation · Geometric adstock
Market Intelligence: Nielsen · Kantar · IQVIA · NC Track · IRI/Circana
MarTech & AI: Segment CDP · HubSpot · Klaviyo · GA4 · Claude · Gemini · Midjourney · Qualtrics
Visualization: Tableau · Power BI · Looker Studio · interactive HTML dashboards
Certifications: Google Analytics 4 · Lean Six Sigma White Belt · ANA MarTech Foundations · ANA AI in Marketing