PriceIQ - Dynamic Pricing Engine

AI-powered real-time price optimization engine for e-commerce retail analytics.

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What is PriceIQ?

PriceIQ is a dynamic pricing engine that simulates what companies like Amazon, Uber, and Flipkart do every day - automatically adjusting product prices based on demand, inventory, competitor pricing, and seasonal trends to maximize revenue and profit.

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Features

• Demand Forecasting - XGBoost model predicts units sold at any price point
• Price Elasticity Analysis - Measures how sensitive demand is to price changes
• Optimization Engine - Grid search across price range to find max-profit price
• Competitor Intelligence - Tracks price gap and triggers undercut alerts
• Inventory Risk Alerts - Warns when stock is critically low
• Interactive Dashboard - Built with Streamlit + Plotly for real-time insights

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Tech Stack

Layer	Tools
Language	Python 3.10+
ML Model	XGBoost, Scikit-learn
Forecasting	Prophet
Optimization	Scipy, NumPy Grid Search
Dashboard	Streamlit, Plotly
Data	Pandas, Faker (synthetic)

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Quickstart

1. Clone the repo

git clone https://github.com/yourusername/PriceIQ.git
cd PriceIQ

2. Create virtual environment

python -m venv venv
venv\Scripts\activate        # Windows
source venv/bin/activate     # Mac/Linux

3. Install dependencies

pip install -r requirements.txt

4. Run the pipeline

python src/data_generator.py
python src/data_cleaning.py
python src/price_elasticity.py
python src/demand_forecasting.py
python src/optimization.py

5. Launch dashboard

streamlit run dashboard/app.py

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Dashboard Preview

Real-time optimal price, demand curve, revenue vs profit chart, competitor analysis, and inventory alerts — all in one view.

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Model Performance

Metric	Value
Algorithm	XGBoost Regressor
MAE	~3–5 units
R² Score	~0.85+
Training Data	2 years × 4 products

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Future Improvements

• Reinforcement Learning pricing agent (Q-Learning / DQN)
• LLM-powered insight layer explaining price changes
• Real-time competitor price scraping
• REST API with FastAPI for integration
• Docker containerization