feat: mp-2855-goal copy updates

[infante-jaime]

MP-2855

Summary

Updates the annual goal signup copy and entrypoints for MP-2855.

This PR:

• Applies date-aware goal signup copy across MyKiva, Portfolio, TY page, and goal selector flows.
• Keeps Jan 1-Mar 31 on the original “Last year / Lenders like you” copy.
• Switches Apr 1-Dec 31 to “You haven’t set your goal yet!” copy.
• Removes MyKiva usage of the green value-props copy.
• Keeps custom goal amount available in the goal selector flows.
• Updates the Portfolio goal entrypoint to match the compact MyKiva goal row visual treatment.
• Adds TY-specific title sizing so the “You haven’t set your goal yet!” line matches the smaller intro copy in design.
• Guards the TY goal signup view-count cookie so one component lifecycle does not double count the ask.

Copy Scenarios

Surface	Condition	Expected copy
MyKiva / Portfolio / TY entrypoint	Jan 1-Mar 31, no prior women loans	“Lenders like you help 3 women a year!” + “How many loans will you make this year?”
MyKiva / Portfolio / TY entrypoint	Jan 1-Mar 31, prior women loans	“Last year, you helped X women shape their futures!” + “How many loans will you make this year?”
MyKiva / Portfolio / TY entrypoint	Apr 1-Dec 31	“You haven’t set your goal yet!” + “Make helping others a habit. We’ll help you make it happen.”
Goal selector / modal	Women category	“How many loans to women” + “will you make this year?”
Goal selector / modal	Current-year loan progress	“You’ve already made X loan(s) that will count!”
Goal set confirmation	No current-year progress	“Your support to X loans for women begins here.”
Goal set confirmation	With current-year progress	“You’re already on your way to making X loans to women this year.”
TY page	Existing goal completed by checkout	“You completed your goal!” + completion impact copy
TY page	Existing goal progressed by checkout	“You’re making progress towards your goal…”

Notes

• Portfolio is not gated by mykiva_goals_row; it keeps its existing no-current-year-goal gate.
• TY page has an additional view cap cookie: kv_goal_signup_thanks_views.
• The date override query param is still available for testing: ?goalSignupDate=YYYY-MM-DD.

[dyersituations]

See comment about style differences.

[infante-jaime]

Hey @dyersituations
Just tried to address all the issues and pushed the commit. At the same time, I'm running full functional testing, which is looking good so far, but I wanted to get the changes up for review in parallel.

[dyersituations]

Hey @dyersituations Just tried to address all the issues and pushed the commit. At the same time, I'm running full functional testing, which is looking good so far, but I wanted to get the changes up for review in parallel.

@infante-jaime thanks for the update. With the demo coming up, I'll test this after. Post a comment when your testing is done, and I'll take a look later this morning.

[infante-jaime]

Done
check the evidence in the document
https://docs.google.com/document/d/1bGgAYLo2q4aUxECgpNMXpovowMesnYbVGXHKCihYgv0/edit?usp=sharing

[dyersituations]

@infante-jaime I can't functionally test at the moment due to the dev DB being refreshed, but here are a couple questions.

[dyersituations]

Can this old image be removed?

[infante-jaime]

removed

[dyersituations]

Why was this line change needed?

[infante-jaime]

good catch indeed it was not needed, removed

[dyersituations]

On portfolio:

• Button is too short, it should be the standard 48px tall
• More whitespace needed between content vertically to match mocks: