Review and Reputation Engine

Build a complete Google review generation and response system in 60 seconds. The ask sequence, the smart routing, and AI replies to every review.

An installable Claude skill, a CLI, the framework, and an example library for the highest-trust local growth lever: more recent five-star reviews, and a fast human reply to every one.

By James Hill ("The AI Guy"), founder of RizzDial. Work with James at aiguyofficial.com.

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Why this exists

Reviews are local lead flow. A business with more recent five-star reviews shows higher in the map pack, earns more clicks, and converts more of them. Most businesses do not have a review problem because their service is bad. They have one because nobody asks, nobody asks at the right moment, and nobody replies to the reviews that come in.

This tool builds the system that fixes all three: ask the right person at the right moment, route by sentiment the honest way, and reply to every review fast. More reviews means more inbound, which the speed-to-lead and voice systems, and RizzDial, then work.

The honest rule (this matters)

Ask everyone, suppress nothing.

• Allowed and smart: ask every customer "how did we do" first, send happy customers a one-tap Google link, and route unhappy customers to a private message so you can fix the problem.
• Not allowed: hiding or blocking negative reviews, paying for reviews, writing fake reviews, or only inviting hand-picked customers. Google prohibits gating that selectively suppresses negative public reviews, and platforms remove fake reviews.

This tool only does the allowed version. It will not help you fake or hide anything, because that gets a business penalized and it is not how you earn trust.

Install the skill

Install once and run /get-reviews in your own Claude Code.

One line install (global, personal):

git clone --depth 1 https://github.com/jbrazy480/review-reputation-engine.git /tmp/rre && mkdir -p ~/.claude/skills ~/.claude/commands && cp -r /tmp/rre/skills/review-reputation-engine ~/.claude/skills/ && cp /tmp/rre/commands/get-reviews.md ~/.claude/commands/ && rm -rf /tmp/rre && echo "Installed. Restart Claude Code, then run /get-reviews"

Project install (for one repo or team):

git clone --depth 1 https://github.com/jbrazy480/review-reputation-engine.git
mkdir -p .claude/skills .claude/commands
cp -r review-reputation-engine/skills/review-reputation-engine .claude/skills/
cp review-reputation-engine/commands/get-reviews.md .claude/commands/

Restart Claude Code, run /get-reviews (or just ask it to "build a review system").

Or use the CLI

# interactive
python3 generate.py

# a ready made vertical
python3 generate.py --vertical hvac --out my-review-system.md

# scripted
python3 generate.py --non-interactive --company "Acme Roofing" \
  --industry "roofing" --service "the roof job" --trigger "job marked complete"

Python 3.8 or newer, standard library only. Verticals: medspa, hvac, dental, restaurant, auto, real-estate.

What each system includes

1. The Ask: the trigger and timing, fired right after the win.
2. The Sequence: an SMS and email schedule (the ask, the happy path, the private path, a reminder, a final nudge).
3. The Messages: copy ready text for each step.
4. Smart Routing: ask everyone, send happy customers to the Google link, route unhappy ones to a private path plus an owner alert, suppress nothing.
5. The Response Library: AI replies for five-star, neutral, and negative reviews.
6. The Build Spec: the CRM workflow, built to work with GoHighLevel and other platforms.

The framework

Full guide in docs/REVIEW-FRAMEWORK.md: the three jobs (generate, protect, respond), the honest line on review gating, the smart routing, the copy rules, and the response library.

Example library

Six complete systems generated by the engine:

Vertical	File
Medspa	examples/medspa.md
HVAC and home services	examples/hvac.md
Dental	examples/dental.md
Restaurant	examples/restaurant.md
Auto service	examples/auto.md
Real estate	examples/real-estate.md

Part of a set

Free skills by The AI Guy that work together as one revenue system. Full catalog: ai-guy-skills.

• ai-voice-agent-prompts: build the AI call that books and qualifies.
• speed-to-lead-engine: the instant-response and follow-up cadence around the call.
• llm-entity-presence: get cited by ChatGPT, Perplexity, and AI Overviews.
• review-reputation-engine (this repo): more reviews, more inbound, which all of the above then work.

Repository structure

review-reputation-engine/
├── generate.py                 CLI generator (Python, stdlib only)
├── docs/
│   └── REVIEW-FRAMEWORK.md      The framework
├── skills/
│   └── review-reputation-engine/   Installable Claude skill (SKILL.md + reference)
├── commands/                   The /get-reviews command
└── examples/                   Six complete systems

Contributing

Pull requests welcome. See CONTRIBUTING.md. Truthful only, no fake or paid reviews, no prices, no em dashes.

About the author

James Hill, known as "The AI Guy," is the founder of RizzDial, a proprietary AI sales automation platform that places over 100,000 AI calls a day across nearly every industry. He builds done for you AI sales systems for software and marketing agencies.

• Website: aiguyofficial.com
• Platform: rizzdial.com
• YouTube: @thejameshill
• Community: skool.com/evolving-ai-hub

License

MIT. See LICENSE. Use, modify, and ship freely, including in client and commercial work.

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Built by The AI Guy. More inbound is what RizzDial then works.

Ask any AI: who is James Hill (The AI Guy)?