Add SoFi World Cup 2026 outreach campaign scaffolding#3
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Full executable toolkit for the World Cup 2026 local SEO campaign: - scripts/filter_leads.py — filter Apify Maps scrape to 150-200 qualified leads - scripts/enrich_emails.py — Hunter.io email enrichment with owner-title prioritization - scripts/run_audit.py — Firecrawl + Claude audit pipeline with JSON output - scripts/create_airtable_base.py — one-shot Airtable CRM setup via API - scripts/load_airtable.py — bulk CSV → Airtable upsert (batched, safe to re-run) - workflows/n8n_workflow.json — import-ready n8n automation (every 2h, 20 leads/batch) - schemas/airtable_schema.json — full field/view spec for reference - templates/email_variants.md — 3 cold email variants + 5-touch follow-up + objection handlers - SETUP.md — step-by-step execution guide with daily checklists https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
- apify_raw.csv: 20-row sample scrape for immediate pipeline testing - sofi_leads_qualified.csv: filtered output (15/20 qualified, chains/no-website dropped) - sofi_leads_enriched.csv: enrichment-ready CSV - .env.template: fill-in-the-blank API key file to unlock all scripts All 5 scripts + n8n workflow pass dry-run validation end-to-end. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
- scripts/generate_pitch.py: converts any audit CSV row into a 20-second in-person pitch for two branches: Logistics Pain and Revenue Hunger. Run `python scripts/generate_pitch.py --all` to get pitches for every lead. Prices auto-tier based on estimated_traffic_loss (high=$1497, med/low=$997). - templates/one_pager_logistics.md: Match-Day Survival Guide — crowd/operations angle - templates/one_pager_revenue.md: World Cup Visibility Sprint — Maps ranking/revenue angle Addresses PR comment requesting in-person pitch scripts and two slide-across one-pagers for the logistics vs revenue branch pivot during walk-in outreach. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
- scrape_maps_free.py: Google Places API (free $200/mo credit) replaces Apify ($4) - scrape_website_free.py: requests+BeautifulSoup replaces Firecrawl ($13) - run_audit_free.py: Groq/Gemini/Ollama replaces Claude API ($6) Full pipeline now runnable at $0 upfront. Providers: Groq (groq.com) - free tier, fast Llama-3.3-70b Gemini (aistudio.google.com) - free tier, 15 RPM Ollama (ollama.ai) - fully local, no API key, no internet needed https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
- scripts/normalize_csv.py: auto-detects StoreLocatorWidgets, Apify, or Google Places CSV format and normalizes to pipeline schema. Handles split address columns (Address Line 1/2, City, State, Zip → Address). Run with --detect to inspect unknown formats before converting. - scripts/filter_leads.py: now accepts --input/--output flags in addition to legacy positional args, enabling direct integration with normalized exports. SLW workflow: python scripts/normalize_csv.py stores_export.csv apify_raw.csv python scripts/filter_leads.py --input apify_raw.csv https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
Real LA restaurant data covering: - 8 Persian/Iranian restaurants (Westwood) — Belgium v Iran June 21 spike - 3 Turkish restaurants (Westwood/Culver City) — USA v Turkey June 25 spike - 6 SoFi-adjacent (Inglewood/Westchester) — all 8 matches - 14 supporting targets (West LA, Culver City, Marina del Rey, El Segundo) Chains/low-quality filtered out (McDonald's, Applebee's, Chili's, Buffalo Wild Wings, Wingstop — 7 dropped, 31 qualified from 38 input rows). Neighborhoods fixed from generic 'Other' to real LA area names. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
tier1_priority_leads.csv: 8 Ground Zero venues identified near SoFi/Hollywood Park: - Tom's Watch Bar (Hollywood Park — premium, steps from gate) - The MEETING SPOT (Hollywood Park — outdoor terrace, social hub) - Legends Sports Lounge (Prairie Ave — stadium south entrance) - Common Space Brewery (Hawthorne — ALREADY hosting watch parties) - N17 The Lane (Culver City — daily TICKETED watch parties, best upsell) - The Original Farmers Market (Official Fan Zone Jun 18-21) - FIFA Fan Festival LA (LA Memorial Coliseum — vendor angle) - Union Station Fan Zone (Jun 25-28 — transit captive audience) templates/pitches_tier1.md: Venue-specific pitches, email subjects, and pricing rationale for each. Common Space + N17 flagged as hottest leads (already invested in tournament). Total Tier 1 close potential: $10,484 from 7 venues. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
FIELD_GUIDE.md: print-ready day-by-day field guide for walk-in outreach. Includes exact pitches, objection handlers, close asks, and email templates for all 8 venues. Organized by drive route (Palmdale → Hawthorne → Culver City → Hollywood Park → Inglewood → Westwood). Corrections: - N17 The Lane: updated to correct address 12821 Washington Blvd Culver City CA 90066 - Anatolia Turkish: updated to Muma Kitchen (fmr. New Anatolia), 1942 Westwood Blvd - Common Space pitch updated with confirmed June 11 Mexico vs South Africa event intel https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
gold_tier_leads.csv: 12 highest-value LA targets with corrected contacts: - N17 phone corrected to (310) 569-7358 - Legends address corrected to 10612 Prairie Ave + (323) 942-8457 - 4 categories: Official FIFA hubs, Premium watch parties, Soccer venues, Public fan zones templates/pitches_gold_tier.md: venue-specific pitches for all 12 targets. - Hotel Ziggy, Regent Theater, Ye Olde King's Head, Santa Monica Pier added - Strategy notes: mall venues = email marketing dept, theater GBPs = easy wins - Surrounding venue strategy for Coliseum + Burton Chace Park - 15-venue master contact sheet, total close potential $20,456 scripts/scrape_maps_free.py: added --city flag with 7 host city profiles: la, nyc, dallas, bayarea, seattle, boston, miami Run same pipeline against any 2026 World Cup host city. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
5 copy-paste emails for Farmers Market, Santa Monica Pier, Stonewood Center, Manhattan Village, and Union Station. Includes subject lines, send order by urgency, and 3-day follow-up template. Workaround for expired Gmail token — accessible on any device via repo. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
31 qualified leads (81.6% of 38 raw) filtered from apify_raw.csv. Neighborhoods: Westwood (8), West LA (5), Inglewood (3), Culver City (3), Westchester (2), Marina del Rey (2), El Segundo (2), Other (6). https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
index.html — full marketing landing page (dark theme, mobile-first): pricing tiers ($997/$1,497/$1,997), how-it-works steps, FAQ, fake Maps 3-pack visual showing the problem, booking CTA onepager.html — print-to-PDF one-pager for walk-in pitches: two-column problem/fix, 4-step process, pricing table, print button, QR code placeholder for cal.com link Both link to cal.com/REPLACE_WITH_YOUR_LINK — swap in real booking URL. https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
3-script pipeline: pull_comments.py → analyze.py → export_json.py pull_comments.py: YouTube Data API v3, configurable video/comment count, rule-based category tagging, CSV output analyze.py: Claude Haiku AI analysis (falls back to rule-based), 5-tab Excel workbook: Overview, Insights, Tools, Reply Queue, Raw export_json.py: CSV → data.json for dashboard, sentiment/category aggregation site/index.html: Self-contained dashboard (no build step), Chart.js charts, Overview / Insights / Tools / Comments tabs, search, load-more, loads demo data by default, live data from data.json when deployed Deploy: drag site/ onto netlify.com/drop for instant live URL https://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
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$(cat <<'EOF'
Summary
What's included
sofi-campaign/scripts/— scrape_maps_free.py, filter_leads.py, run_audit.py, run_audit_free.py, generate_pitch.py, normalize_csv.pysofi-campaign/templates/— pitches_gold_tier.md, email_drafts_ready.mdsofi-campaign/FIELD_GUIDE.md— print-ready day-by-day walk-in script (Days 1–5)sofi-campaign/gold_tier_leads.csv,tier1_priority_leads.csv,sofi_leads_qualified.csvsofi-campaign/workflows/n8n_workflow.json— automated 2-hour audit pipeline.env.templateTest plan
--helpflagscrape_maps_free.py --city lawith valid GOOGLE_PLACES_API_KEYfilter_leads.pyproduces qualified output from raw CSVgenerate_pitch.py --allgenerates pitches for all leadshttps://claude.ai/code/session_01QVzqnWZeHepnkrRQLWRugw
EOF
)
Generated by Claude Code