The Category Manager for chips wants to better understand the types of customers who purchase chips and their purchasing behaviour within the region. The insights from this analysis will feed into the supermarket's strategic plan for the chip category in the next half year.
Deep dive into customer segments to:
- Define recommendations from the insights gathered.
- Determine which customer segments should be targeted.
- Assess whether packet sizes are relevant to purchasing behaviour.
- Form an overall conclusion based on the analysis.
The analysis explores transactional and customer data to uncover patterns in chip purchasing behaviour across different customer segments.
- To be updated with findings from the data analysis.
- To be updated with actionable recommendations based on insights.