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Merge pull request #31241 from MicrosoftDocs/danbrown-privacy-watermarks
Updates to "add watermark" article
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copilot/watermarks.md

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- must-keep
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hideEdit: true
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ms.update-cycle: 180-days
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ms.date: 02/24/2026
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ms.date: 03/27/2026
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---
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# Add watermarks to content generated or altered by using AI in Microsoft 365
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To help provide additional transparency about what content has been generated or altered by using AI in Microsoft 365, watermarks can be added to videos and audio content. A policy setting controls your organization’s ability to add a visual or audio watermark to video and audio content that your users generate or alter by using AI in Microsoft 365.
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Starting in the second half of February 2026, visual or audio watermarks can be added to video and audio content that your users generate or alter by using AI in Microsoft 365. You need to [enable a policy setting](#to-turn-on-watermarks-by-using-cloud-policy) for watermarks to be added to video and audio content. Your organization is always responsible for following the [Microsoft Enterprise AI Services Code of Conduct](/legal/ai-code-of-conduct), including not generating or sharing deceptive AI content.
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Visual or audio watermarks can be added to video and audio content that your users generate or alter by using AI in Microsoft 365. You need to [enable a policy setting](#to-turn-on-watermarks-by-using-cloud-policy) for watermarks to be added to video and audio content. Your organization is always responsible for following the [Microsoft Enterprise AI Services Code of Conduct](/legal/ai-code-of-conduct), including not generating or sharing deceptive AI content.
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Here are two examples:
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To turn on watermarks for video and audio content that your users generate or alter by using AI in Microsoft 365, you need to use the "Include a watermark when content from Microsoft 365 is generated or altered by AI" policy. This policy is available only in [Cloud Policy service for Microsoft 365](/microsoft-365-apps/admin-center/overview-cloud-policy).
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> [!NOTE]
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> - This policy is available in Cloud Policy as of February 12, 2026.
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> - This policy isn’t available to United States government customers using Microsoft 365 (or Office 365) Government Community Cloud (GCC), GCC High, or DoD offerings.
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> This policy isn’t available to United States government customers using Microsoft 365 (or Office 365) Government Community Cloud (GCC), GCC High, or DoD offerings.
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If you want to add a watermark to video and audio content, you need to set this policy to **Enabled**. If you set this policy to **Disabled** or **Not configured**, a visual or audio watermark isn’t added. This policy doesn’t apply to images.
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## Watermarks for images
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The "Include a watermark when content from Microsoft 365 is generated or altered by AI" policy doesn’t apply to images. Instead, your users will be able to turn on watermarks for images by going to **Settings & Privacy** > **Privacy** at [https://myaccount.microsoft.com](https://myaccount.microsoft.com). We anticipate this capability will be available by the end of March 2026.
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The "Include a watermark when content from Microsoft 365 is generated or altered by AI" policy doesn’t apply to images. Instead, your users will be able to turn on watermarks for images by going to **Settings & Privacy** > **Privacy** > **Data options** at [https://myaccount.microsoft.com](https://myaccount.microsoft.com).
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> [!NOTE]
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> - If you don’t want your users to be able to generate images by using AI in Microsoft 365, you can set the "Control access to Designer Image Generation" policy to **Enabled** in [Cloud Policy](/microsoft-365-apps/admin-center/overview-cloud-policy).

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