diff --git a/packages/pages-components/src/components/analytics/Analytics.ts b/packages/pages-components/src/components/analytics/Analytics.ts
index 28d78038..3b3f47a8 100644
--- a/packages/pages-components/src/components/analytics/Analytics.ts
+++ b/packages/pages-components/src/components/analytics/Analytics.ts
@@ -145,8 +145,17 @@ export class Analytics implements AnalyticsMethods {
       return Promise.resolve();
     }
 
-    const { action, scope, eventName, currency, amount, destinationUrl, customTags, customValues } =
-      props;
+    const {
+      action,
+      scope,
+      eventName,
+      currency,
+      amount,
+      destinationUrl,
+      customTags,
+      customValues,
+      entity,
+    } = props;
 
     let value;
     if (amount) {
@@ -166,6 +175,8 @@ export class Analytics implements AnalyticsMethods {
       destinationUrl: destinationUrl || undefined,
       customTags,
       customValues,
+      // only overwrite the default entity value when explicitly provided to track
+      ...(entity !== undefined && { entity }),
     });
   }
 
diff --git a/packages/pages-components/src/components/analytics/interfaces.ts b/packages/pages-components/src/components/analytics/interfaces.ts
index bd94da6f..e099bcb2 100644
--- a/packages/pages-components/src/components/analytics/interfaces.ts
+++ b/packages/pages-components/src/components/analytics/interfaces.ts
@@ -10,6 +10,12 @@ export type TrackProps = {
   currency?: string;
   customTags?: Record<string, string>;
   customValues?: Record<string, number>;
+  /**
+   * The Yext entity to which the event corresponds. If passed as a string, the value is
+   * the mutable, customer-settable entity ID for the entity associated with the event.
+   * If passed as a number, it is the immutable internal entity ID (UID) set by the system.
+   */
+  entity?: string | number;
 };
 
 /**