diff --git a/.github/workflows/publish-images.yml b/.github/workflows/publish-images.yml
index ab3ad65..15ce684 100644
--- a/.github/workflows/publish-images.yml
+++ b/.github/workflows/publish-images.yml
@@ -1,14 +1,12 @@
 name: Publish Images
 
 on:
-  workflow_run:
-    workflows: ["Run tests"]
-    branches: [master]
-    types:
-      - completed
+  push:
+    tags:
+      - "v*"
 
 env:
-  REQUIREMENTS: requirements-test.txt
+  REQUIREMENTS: requirements.txt
 
 jobs:
   build_and_upload_images:
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 55d15d6..9c99007 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,14 @@
 
 ## [Unreleased]
 
+### General
+
+- Add basic analytics for tracking tool launches
+
+### Bugfixes
+
+- Trigger Github Actions image push to GHCR on new release tags
+
 ## [6.0.0] - 2026-04-10
 
 ### General
diff --git a/lti/migrations/versions/459b2a3ec9e7_.py b/lti/migrations/versions/459b2a3ec9e7_.py
new file mode 100644
index 0000000..59eedaa
--- /dev/null
+++ b/lti/migrations/versions/459b2a3ec9e7_.py
@@ -0,0 +1,43 @@
+"""empty message
+
+Revision ID: 459b2a3ec9e7
+Revises: ff2a37151e96
+Create Date: 2026-04-22 14:22:27.214234
+
+"""
+
+# revision identifiers, used by Alembic.
+revision = "459b2a3ec9e7"
+down_revision = "ff2a37151e96"
+
+from alembic import op
+import sqlalchemy as sa
+
+
+def upgrade():
+    # ### commands auto generated by Alembic - please adjust! ###
+    op.create_table(
+        "launch_log",
+        sa.Column("id", sa.Integer(), nullable=False),
+        sa.Column("launch_id", sa.String(length=255), nullable=False),
+        sa.Column("canvas_course_id", sa.String(length=255), nullable=True),
+        sa.Column("canvas_course_name", sa.String(length=255), nullable=True),
+        sa.Column("user_role", sa.String(length=50), nullable=False),
+        sa.Column("launched_at", sa.DateTime(), nullable=False),
+        sa.PrimaryKeyConstraint("id"),
+    )
+    with op.batch_alter_table("launch_log", schema=None) as batch_op:
+        batch_op.create_index(
+            batch_op.f("ix_launch_log_launch_id"), ["launch_id"], unique=False
+        )
+
+    # ### end Alembic commands ###
+
+
+def downgrade():
+    # ### commands auto generated by Alembic - please adjust! ###
+    with op.batch_alter_table("launch_log", schema=None) as batch_op:
+        batch_op.drop_index(batch_op.f("ix_launch_log_launch_id"))
+
+    op.drop_table("launch_log")
+    # ### end Alembic commands ###
diff --git a/lti/models.py b/lti/models.py
index 611b6e6..229f565 100644
--- a/lti/models.py
+++ b/lti/models.py
@@ -85,6 +85,16 @@ def __init__(self, canvas_id, course_id, title=None, time_limit=None):
         self.time_limit = time_limit
 
 
+class LaunchLog(db.Model):
+    __tablename__ = "launch_log"
+    id = db.Column(db.Integer, primary_key=True)
+    launch_id = db.Column(db.String(255), nullable=False, index=True)
+    canvas_course_id = db.Column(db.String(255))
+    canvas_course_name = db.Column(db.String(255))
+    user_role = db.Column(db.String(50), nullable=False)
+    launched_at = db.Column(db.DateTime, nullable=False, default=db.func.now())
+
+
 # ============================================
 # LTI 1.3 Models
 # ============================================
diff --git a/lti/views.py b/lti/views.py
index c94025a..faaabe5 100644
--- a/lti/views.py
+++ b/lti/views.py
@@ -3,6 +3,7 @@
 import json
 import logging
 from collections import defaultdict
+from datetime import datetime
 from logging.config import dictConfig
 from subprocess import call
 from urllib.parse import urlparse
@@ -28,6 +29,7 @@
 from models import (
     Course,
     Extension,
+    LaunchLog,
     Quiz,
     Registration,
     User,
@@ -266,19 +268,41 @@ def launch():
             flask_request, tool_conf, launch_data_storage=launch_data_storage
         )
 
-        session["canvas_email"] = message_launch.get_launch_data().get("email")
         session["error"] = False
-        session["roles"] = message_launch.get_launch_data().get(
+        launch_data = message_launch.get_launch_data()
+        session["canvas_email"] = launch_data.get("email")
+        session["roles"] = launch_data.get(
             "https://purl.imsglobal.org/spec/lti/claim/roles"
         )
         session["launch_id"] = message_launch.get_launch_id()
-        session["course_id"] = message_launch.get_launch_data()[
+        session["course_id"] = launch_data[
             "https://purl.imsglobal.org/spec/lti/claim/custom"
         ]["canvas_course_id"]
-        session["canvas_user_id"] = message_launch.get_launch_data()[
+        session["canvas_user_id"] = launch_data[
             "https://purl.imsglobal.org/spec/lti/claim/custom"
         ]["canvas_user_id"]
 
+        context_claim = launch_data.get(
+            "https://purl.imsglobal.org/spec/lti/claim/context", {}
+        )
+        roles = session.get("roles") or []
+        if any("Administrator" in r for r in roles):
+            user_role = "Administrator"
+        elif any("Instructor" in r for r in roles):
+            user_role = "Instructor"
+        else:
+            first_role = roles[0] if roles else ""
+            user_role = first_role.split("#")[-1]
+        log_entry = LaunchLog(
+            launch_id=session["launch_id"],
+            canvas_course_id=session["course_id"],
+            canvas_course_name=context_claim.get("title"),
+            user_role=user_role,
+            launched_at=datetime.utcnow(),
+        )
+        db.session.add(log_entry)
+        db.session.commit()
+
         # Redirect to the quiz for your course
         return redirect(url_for("quiz", course_id=session["course_id"]))