diff --git a/.github/workflows/build-macos.yml b/.github/workflows/build-macos.yml
index b244e37..97eccea 100644
--- a/.github/workflows/build-macos.yml
+++ b/.github/workflows/build-macos.yml
@@ -48,9 +48,9 @@ jobs:
 
       - name: Build app bundle
         run: |
-          QT_QPA_PLATFORM=offscreen python tools/create_icon.py --source assets/app-icon-source.png --macos-iconset assets/AppIcon.iconset
-          iconutil -c icns assets/AppIcon.iconset -o assets/pdfreader_by_sparsh.icns
-          pyinstaller --windowed --onedir --noupx --name "OpenReader" --argv-emulation --icon "assets/pdfreader_by_sparsh.icns" main.py
+          QT_QPA_PLATFORM=offscreen python tools/create_icon.py --source assets/branding/app-icon-source.png --macos-iconset assets/branding/AppIcon.iconset
+          iconutil -c icns assets/branding/AppIcon.iconset -o assets/branding/pdfreader_by_sparsh.icns
+          pyinstaller --windowed --onedir --noupx --name "OpenReader" --argv-emulation --icon "assets/branding/pdfreader_by_sparsh.icns" main.py
 
       - name: Package app bundle
         run: |
diff --git a/.github/workflows/build-windows.yml b/.github/workflows/build-windows.yml
index 3716f0b..f345fd3 100644
--- a/.github/workflows/build-windows.yml
+++ b/.github/workflows/build-windows.yml
@@ -57,7 +57,7 @@ jobs:
 
       - name: Build executable
         run: |
-          pyinstaller --noconsole --onedir --noupx --name "OpenReader" --add-data "assets;assets" --icon ".\assets\pdfreader_by_sparsh.ico" main.py
+          pyinstaller --noconsole --onedir --noupx --name "OpenReader" --add-data "assets;assets" --icon ".\assets\branding\pdfreader_by_sparsh.ico" main.py
 
       - name: Determine artifact suffix
         shell: bash
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index f0303ba..6af3c03 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -35,7 +35,7 @@ jobs:
 
       - name: Build Windows app
         run: |
-          pyinstaller --noconsole --onedir --noupx --name "OpenReader" --add-data "assets;assets" --icon ".\assets\pdfreader_by_sparsh.ico" main.py
+          pyinstaller --noconsole --onedir --noupx --name "OpenReader" --add-data "assets;assets" --icon ".\assets\branding\pdfreader_by_sparsh.ico" main.py
 
       - name: Package Windows ZIP
         run: |
@@ -271,9 +271,9 @@ jobs:
 
       - name: Build macOS app
         run: |
-          QT_QPA_PLATFORM=offscreen python tools/create_icon.py --source assets/app-icon-source.png --macos-iconset assets/AppIcon.iconset
-          iconutil -c icns assets/AppIcon.iconset -o assets/pdfreader_by_sparsh.icns
-          pyinstaller --windowed --onedir --noupx --name "OpenReader" --argv-emulation --icon "assets/pdfreader_by_sparsh.icns" main.py
+          QT_QPA_PLATFORM=offscreen python tools/create_icon.py --source assets/branding/app-icon-source.png --macos-iconset assets/branding/AppIcon.iconset
+          iconutil -c icns assets/branding/AppIcon.iconset -o assets/branding/pdfreader_by_sparsh.icns
+          pyinstaller --windowed --onedir --noupx --name "OpenReader" --argv-emulation --icon "assets/branding/pdfreader_by_sparsh.icns" main.py
 
       - name: Package macOS ZIP
         run: |
diff --git a/main.py b/main.py
index 626aff2..215a356 100644
--- a/main.py
+++ b/main.py
@@ -3113,16 +3113,16 @@ def _set_app_icon(self):
 
         # 1. Frozen (PyInstaller) standard onedir layout: assets/ next to EXE
         if getattr(sys, "frozen", False):
-            icon_paths.append(Path(sys.executable).parent / "assets" / "pdfreader_by_sparsh.ico")
+            icon_paths.append(Path(sys.executable).parent / "assets" / "branding" / "pdfreader_by_sparsh.ico")
             # 2. _internal/assets/ layout (some PyInstaller configs)
-            icon_paths.append(Path(sys.executable).parent / "_internal" / "assets" / "pdfreader_by_sparsh.ico")
+            icon_paths.append(Path(sys.executable).parent / "_internal" / "assets" / "branding" / "pdfreader_by_sparsh.ico")
 
         # 3. Dev/source build: icon in repo root assets/
-        icon_paths.append(Path(__file__).parent / "assets" / "pdfreader_by_sparsh.ico")
+        icon_paths.append(Path(__file__).parent / "assets" / "branding" / "pdfreader_by_sparsh.ico")
 
         # 4. Frozen with MEIPASS (legacy PyInstaller attribute)
         if getattr(sys, "frozen", False) and hasattr(sys, '_MEIPASS'):
-            icon_paths.append(Path(sys._MEIPASS) / "assets" / "pdfreader_by_sparsh.ico")
+            icon_paths.append(Path(sys._MEIPASS) / "assets" / "branding" / "pdfreader_by_sparsh.ico")
 
         # Try each path
         for p in icon_paths:
@@ -3989,7 +3989,7 @@ def main():
     ipc_server.listen(IPC_SERVER_NAME)
 
     # Set app-level icon before window creation for taskbar/Wayland
-    icon_path = Path(__file__).parent / "assets" / "pdfreader_by_sparsh.ico"
+    icon_path = Path(__file__).parent / "assets" / "branding" / "pdfreader_by_sparsh.ico"
     if icon_path.exists():
         app.setWindowIcon(QIcon(str(icon_path)))
 
diff --git a/scripts/build_windows.ps1 b/scripts/build_windows.ps1
index beaedbf..157e1ba 100644
--- a/scripts/build_windows.ps1
+++ b/scripts/build_windows.ps1
@@ -23,7 +23,7 @@ if (!(Test-Path -LiteralPath ".\.venv")) {
     --onedir `
     --noupx `
     --name "OpenReader" `
-    --icon ".\assets\pdfreader_by_sparsh.ico" `
+    --icon ".\assets\branding\pdfreader_by_sparsh.ico" `
     main.py
 
 Write-Host "Built dist\OpenReader.exe (version ${version})"
diff --git a/tools/create_icon.py b/tools/create_icon.py
index 13a3986..d7c6a5a 100644
--- a/tools/create_icon.py
+++ b/tools/create_icon.py
@@ -140,9 +140,9 @@ def write_macos_iconset(img: Image.Image, output_dir: Path):
 def main():
     parser = argparse.ArgumentParser(description="Create app icon assets from source PNG.")
     parser.add_argument("--source", required=True, help="Path to source PNG (1024x1024 recommended)")
-    parser.add_argument("--ico", default="assets/pdfreader_by_sparsh.ico", help="Output .ico path")
-    parser.add_argument("--msix-dir", default="assets", help="Output directory for MSIX PNGs")
-    parser.add_argument("--macos-iconset", default="assets/AppIcon.iconset", help="Output macOS .iconset dir")
+    parser.add_argument("--ico", default="assets/branding/pdfreader_by_sparsh.ico", help="Output .ico path")
+    parser.add_argument("--msix-dir", default="assets/branding", help="Output directory for MSIX PNGs")
+    parser.add_argument("--macos-iconset", default="assets/branding/AppIcon.iconset", help="Output macOS .iconset dir")
     args = parser.parse_args()
 
     source_path = Path(args.source)