Founder & consumer-growth operator · MBA, Pepperdine
I build consumer products and the partner and revenue systems underneath them, and I build with AI. Founder of ZONA. Based in Miami.
🌐 unknownbehavior.com · 💼 LinkedIn
- Founder of ZONA, a real-time nightlife platform that turns user behavior and demand into where tonight is. I lead product, design, and engineering across iOS and Android, plus the venue portal, ads marketplace, promoter portal, ticketing, and lifecycle engine. 150K+ downloads, 25+ venue partners, live since June 2024.
- Building with AI across the stack: a lifecycle decision engine with A/B-tested creative, plus standalone systems like Sentra (runtime control for AI agents) and Cortex (dual-model review).
Product & growth
- ZONA — consumer nightlife marketplace plus B2B partner platform (portal, ads, promoter, ticketing). Product, brand, monetization, and partner delivery end to end. More at unknownbehavior.com.
Applied AI & systems
- sentra — runtime execution control for autonomous AI agents: scores risk, enforces allow/block/shutdown. Model-agnostic.
- cortex — dual-model governance: a worker writes, an overseer stress-tests, agents respawn with memory after repeated failures.
- autonomous-claims-workflow — multi-agent workflow on IBM watsonx.ai + Granite, governed end to end by Sentra (IBM SkillsBuild AI Lab, 2026).
- symptom-triage-coach-v2 — multi-modal LLM build: image + text in, schema-validated output, with an eval harness.
Earlier data & analysis
SQL and Python over public datasets: medicare-billing-analysis, ed-wait-time-dashboard, healthcare-access-risk-analysis, clinical-trial-trends.
- Product & growth: product strategy, partner platforms, marketplace systems, lifecycle/CRM, monetization & pricing, A/B testing
- Applied AI: multi-agent systems, LoRA/QLoRA fine-tuning, Hugging Face, PyTorch, Claude, IBM watsonx.ai
- Engineering: Node.js, Express, MongoDB, Firebase, FastAPI, React Native, REST APIs
- Data: SQL, Python (pandas, NumPy), experimentation, dashboards
- Languages: English / Spanish