diff --git a/src/IMQRPCOptions.ts b/src/IMQRPCOptions.ts
index c6d7ad2..47999f4 100644
--- a/src/IMQRPCOptions.ts
+++ b/src/IMQRPCOptions.ts
@@ -49,6 +49,28 @@ export interface IMQAfterCall<_T> {
     (req: IMQRPCRequest, res?: IMQRPCResponse): Promise<void>;
 }
 
+/**
+ * Around hook wrapping the actual service method invocation. It receives the
+ * request/response and a `next` callback that runs the method and resolves to
+ * its return value; it MUST call `next()` (returning its resolved value) to
+ * produce the response data. Unlike `beforeCall`/`afterCall`, this lets a hook
+ * run the method inside its own scope — e.g. establishing an OpenTelemetry
+ * context so any spans the method (and its downstream calls) create nest under
+ * the request span. When unset, the method is invoked directly.
+ *
+ * @param {IMQRPCRequest} req - the incoming request
+ * @param {IMQRPCResponse} res - the response being prepared
+ * @param {() => Promise<any>} next - runs the method, resolves to its result
+ * @return {Promise<any>} - the value to use as the response data
+ */
+export interface IMQWrapCall<_T> {
+    (
+        req: IMQRPCRequest,
+        res: IMQRPCResponse,
+        next: () => Promise<any>,
+    ): Promise<any>;
+}
+
 /**
  * Options for the built-in metrics server.
  */
@@ -67,6 +89,7 @@ export interface IMQServiceOptions extends IMQOptions {
     metricsServer?: IMQMetricsServerOptions;
     beforeCall?: IMQBeforeCall<IMQService>;
     afterCall?: IMQAfterCall<IMQService>;
+    wrapCall?: IMQWrapCall<IMQService>;
 }
 
 /**
diff --git a/src/IMQService.ts b/src/IMQService.ts
index 616a0b7..7a07b97 100644
--- a/src/IMQService.ts
+++ b/src/IMQService.ts
@@ -48,7 +48,11 @@ import { SIGNALS } from './helpers/index.js';
 import { cpus } from 'node:os';
 import cluster, { type Worker } from 'node:cluster';
 import { type ArgDescription } from './IMQRPCDescription.js';
-import { type IMQBeforeCall, type IMQAfterCall } from './IMQRPCOptions.js';
+import {
+    type IMQBeforeCall,
+    type IMQAfterCall,
+    type IMQWrapCall,
+} from './IMQRPCOptions.js';
 import { runWithRequest } from './IMQRequestContext.js';
 import { createServer, type Server } from 'node:http';
 
@@ -270,11 +274,24 @@ export abstract class IMQService {
         }
 
         try {
-            response.data = this[method].apply(this, args);
+            // Run the method through the optional `wrapCall` around-hook so a
+            // hook can execute it within its own scope (e.g. an OpenTelemetry
+            // context). Without a hook the method is invoked directly, exactly
+            // as before.
+            const invoke = async (): Promise<any> => {
+                const result = this[method].apply(this, args);
+
+                return result && result.then ? await result : result;
+            };
 
-            if (response.data && response.data.then) {
-                response.data = await response.data;
-            }
+            const wrapCall = this.options.wrapCall as
+                | IMQWrapCall<IMQService>
+                | undefined;
+
+            response.data =
+                typeof wrapCall === 'function'
+                    ? await wrapCall.call(this, request, response, invoke)
+                    : await invoke();
         } catch (err: any) {
             response.error = IMQError(
                 err.code || 'IMQ_RPC_CALL_ERROR',