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<html dir="ltr" lang="en">
<head>
<meta charset="utf-8">
<title>Case Studies</title>
<link rel="stylesheet" target="_blank" href="https://unpkg.com/[email protected]/css/tachyons.min.css"/>
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<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="…">
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js"></script>
<style>
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</head>
<body class="bg-white relative">
<main class="tc pa4-ns pa3">
<div class="dib relative tc w-100 mw7 tc">
<div class="dib w-100 mt3 tc mw8">
<h5 class="dib w-100 f5 headline-blue font-book mv3">CV</h5>
<h2 class="dib w-100 f1 tc bw2 pb1 mw6 lh-copy font-book headline-blue mv0">
Alexander Singh
</h2>
<h2 class="dib w-100 f3 tc bw2 pb1 mw6 lh-copy font-book headline-blue mv0">
Product Manager
</h2>
<div class="dib w-100">
<h5 class="dib f5 headline-blue font-book mv3 mh3-ns mh1 pointer dim"><a target="_blank" href="mailto:[email protected]">[email protected]</a></h5>
<h5 class="dib f5 headline-blue font-book mv3 mh3-ns mh1">São Paulo, Brasil</h5>
</div>
</div>
<div class="absolute z--9" style="right: 0px; top: 0px;">
<img class="mw5-ns mw4" src="images/cv/ascv.jpg">
</div>
<div class="dib w-100 mt5-ns mt4 tl mw8">
<h5 class="dib f5 silver font-book mb0 mt4 mr2">2017</h5>
<h3 class="dib w-100 f2 bw2 pb1 font-book lh-title headline-blue mv2">
Building Social
</h3>
<a target="_blank" href="https://www.buildingsocial.com"><h5 class="dib f5 headline-blue font-book mv0 dim">www.buildingsocial.com</h5></a>
<h5 class="dib f5 headline-blue font-book mv0">
<span style="font-size: 0.1rem;" class="pb1 mh2">●</span> New York</h5>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Freelance</span>The startup sought to pivot, and their founder needed an external sounding board to help analyze & devise their new go-to-market strategy. From there, I put together a small 3-person team and we went to work researching, building & testing an MVP.
</h4>
</div>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Scope of Work & Responsibilities</span>
</h4>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Strategic:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Market Research & Analysis, Customer Analysis, Market Opportunity Analysis, Problem Analysis, Go To Market Strategy.</span>
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Product:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Product Design <span class="silver">(Wireframes, Prototypes, HTML, CSS, Front-End JS)</span> alongside Product Management <span class="silver">(User Research, Scrum)</span>
</h4>
</div>
</div>
</div>
</div>
<div class="dib w-100 mt5-ns mt4 tl mw8">
<h5 class="dib f5 silver font-book mb0 mt4 mr2">2014 - 2017</h5>
<h3 class="dib w-100 f2 bw2 pb1 font-book lh-title headline-blue mv2">
Domino
</h3>
<a target="_blank" href="https://www.wearedomino.com"><h5 class="dib f5 headline-blue font-book mv0 dim">www.wearedomino.com</h5></a>
<h5 class="dib f5 headline-blue font-book mv0">
<span style="font-size: 0.1rem;" class="pb1 mh2">●</span> New York</h5>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Co-Founder</span> I co-founded a freelance job marketplace to help freelancers find work through their friends, based on a problem I understood from my nearly 10 years of experience as a freelance photographer.
</h4>
</div>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Scope of Work & Responsibilities</span>
</h4>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Strategic:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Market Research, Competitor Analysis, Market Opportunity Analysis, Problem Analysis, Hypothesis Formulation & Testing, Go To Market Strategy.</span>
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Product:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
User Research & Testing, Wireframing & Prototyping, Agile Dev. Methodology <span class="silver">(Scrum)</span>, Product Design <span class="silver">(HTML, CSS, Front-End JS)</span>.
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 mr4 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">More:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Branding & Identity, Messaging, Creative Direction, Marketing Strategy, Community Development, User Acquisition, Financial Modeling.
</h4>
</div>
</div>
</div>
</div>
<div class="dib w-100 mt5-ns mt4 tl mw8">
<h5 class="dib f5 silver font-book mb0 mt4 mr2">2006 - 2015</h5>
<h3 class="dib w-100 f2 bw2 pb1 font-book lh-title headline-blue mv2">
Hobo
</h3>
<h5 class="dib f5 headline-blue font-book mv0">
Sydney & New York</h5>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Co-Founder, Photographer</span> A commercial photo agency that we grew from two photographers to twelve, and then expanded into creative direction & videography. Ongoing, though my day-to-day involvement ceased in 2015.
</h4>
</div>
<div class="dib w-100 mt4">
<h4 class="dib w-100 f4 bw2 pb1 font-book lh-copy copy-blue mv0">
<span class="bb bw1 mr2 pb1 headline-blue">Scope of Work & Responsibilities</span>
</h4>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Strategic:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Marketing & Messaging, Sales Strategy, Pricing Strategy, Customer Relationship Management, Accounting & Bookkeeping, Cashflow Management.
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt4">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 mr4 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Other:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0-m ml0 w-100 w-auto-ns">
Hiring, Process Implementation <span class="silver">(Comms, Financial, Sales Pipeline, Project Management etc.)</span>, Data Backup & Storage, Photo Taxonomy Creation & Indexing.
</h4>
</div>
</div>
</div>
</div>
<div class="dib w-100 mt5-ns mt4 tl mw8">
<h3 class="dib w-100 f2 bw2 pb1 font-book lh-title headline-blue mv2">
Skills
</h3>
<div class="dib w-100">
<div class="dib w-100 tl mt3">
<h4 class="dib f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top mr3-ns mr0">
<span class="bb bw1 pb1 headline-blue">Strategy</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml5-l ml0">
Ideation, Design Thinking, Creative Direction, Analysis <span class="silver">(Market, Customer, Competitor, Problem)</span>, Marketing <span class="silver">(Brand & Identity, Creative Direction, Messaging)</span>, Go-to-Market Planning & Execution.
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt5">
<h4 class="dib mw4-ns mw6 f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Product Management:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0">
User Research & Testing, Analyzing Research Results, Translating Results into Actionable Product Strategy, Agile Development <span class="silver">(Scrum)</span>, Storyboards, User Flows, Prototyping, A/B Testing.
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 tl mt5">
<h4 class="dib mw4-ns mw6 f4 tl font-book lh-list copy-blue mv0 ml0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Product Design:</span>
</h4>
<h4 class="dib mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0">
Wireframes <span class="silver">(Sketching, Illustrator)</span>, Prototyping <span class="silver">(Keynote, InVision, Figma)</span>, HTML, CSS, Front-End JavaScript, Sketch.
</h4>
</div>
</div>
<div class="dib w-100">
<div class="dib w-100 mw8 tl mt5">
<h4 class="dib w3 f4 tl font-book lh-list copy-blue mv0 ml0 mr5-ns mr0 w-100 w-auto-ns v-top">
<span class="bb bw1 pb1 headline-blue">Misc.</span>
</h4>
<h4 class="dib w-100 w-auto-ns mw6 f4 tl font-book lh-list copy-blue mv0 ml4-l ml0">
Financial Modeling, Accounting, Git, Photography, Community Development & Management.
</h4>
</div>
</div>
</div>
<div class="dib w-100 mt5-ns mt4 tl mw8">
<h3 class="dib w-100 f2 bw2 pb1 font-book lh-title headline-blue mv2">
Interests & Affiliations
</h3>
<div class="dib w-100">
<div class="dib w-100 tl mt3">
<h4 class="dib w3 f4 tl font-book lh-list copy-blue mv0 ml0 v-top mr3-ns mr0">
<span class="bb bw1 pb1 headline-blue">Research</span>
</h4>
<h4 class="dib w-100 mw6 f4 tl font-book lh-list copy-blue mv0 ml5-l ml0">
<a class="bb bw1 pb1 dim pointer" target="_blank" href="https://www.are.na/alex-singh/ambient-product-design">Ambient Product Design</a>
<br>
<a class="bb bw1 pb1 dim pointer" target="_blank" href="www.newcomputers.group">
New Computer Working Group
</a>
</h4>
</div>
</div>
<div class="dib w-100 mt3">
<div class="dib w-100 tl mt3">
<h4 class="dib w3 f4 tl font-book lh-list copy-blue mv0 ml0 v-top mr3-ns mr0">
<span class="bb bw1 pb1 headline-blue">Writing</span>
</h4>
<h4 class="dib w-100 mw6 f4 tl font-book lh-list copy-blue mv0 ml5-l ml0">
<a class="bb bw1 pb1 dim pointer" target="_blank" href="http://alexsingh.svbtle.com">alexsingh.svbtle.com</a>
</h4>
</div>
</div>
<div class="dib w-100 mt3">
<div class="dib w-100 tl mt3">
<h4 class="dib w3 f4 tl font-book lh-list copy-blue mv0 ml0 v-top mr3-ns mr0">
<span class="bb bw1 pb1 headline-blue">Fascinations</span>
</h4>
<h4 class="dib w-100 mw6 f4 tl font-book lh-list copy-blue mv0 ml5-l ml0">
Cryptocurrencies, Token Economies, et al
<br>
The Distributed Web
<br>
Product Design Tooling & Methodologies
<br>
Self-Learning Strategies
<br>
Harmonious Digital Products
<br>
Emergent Social Systems
<br>
<a class="bb bw1 pb1 dim pointer" target="_blank" href="http://www.are.na">Are.na</a>
</h4>
</div>
</div>
<div class="dib w-100 mt3">
<div class="dib w-100 tl mt3">
<h4 class="dib w3 f4 tl font-book lh-list copy-blue mv0 ml0 v-top mr3-ns mr0">
<span class="bb bw1 pb1 headline-blue">Studying</span>
</h4>
<h4 class="dib w-100 mw6 f4 tl font-book lh-list copy-blue mv0 ml5-l ml0">
<a class="bb bw1 pb1 dim pointer" target="_blank" href="https://translate.google.com/#auto/pt/Thank%20you%20for%20reading">Portuguese</a>
<br>
<a class="bb bw1 pb1 dim pointer" target="_blank" href="http://www.freecodecamp.com">JavaScript</a>
<br>
<a class="bb bw1 pb1 dim pointer" target="_blank" href="https://en.wikipedia.org/wiki/Mechanism_design">Mechanism Design</a>
</h4>
</div>
</div>
</div>
</div>
</div>
</main>
</body>
</html>