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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8">
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<title>Revenue Leak Engine — Funnelplugs</title>
<meta name="description" content="A practical diagnostic layer that translates Funnelplugs theory into applied evaluation of leakage, friction, and missing intervention layers.">
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<header class="control-header" data-role="global-header">
<div class="container header-grid">
<div class="brand-unit">
<a class="logo-link" href="/" aria-label="Funnelplugs home">
<span class="logo-glyph" aria-hidden="true"></span>
<span class="logo-text">Funnelplugs</span>
</a>
<p class="brand-tagline">The Logic of the Missing Plug</p>
</div>
<div class="header-status" aria-label="System status">
<span class="spec-node">
<span class="spec-label">ROLE</span>
<span class="spec-value">Central Registry for Funnel Integrity</span>
</span>
<span class="spec-node spec-node--accent">
<span class="spec-label">STATE</span>
<span class="spec-value">ONLINE</span>
</span>
</div>
<button
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<ul class="primary-nav__list">
<li class="primary-nav__item">
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href="/manifesto.html"
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Manifesto
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Protocol
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Engine
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</header>
<main id="main-content" class="document-stage">
<div class="container">
<article class="sovereign-document">
<header class="doc-header">
<div class="doc-meta">
<span class="spec-node">
<span class="spec-label">DOC</span>
<span class="spec-value">engine</span>
</span>
<span class="spec-node">
<span class="spec-label">TYPE</span>
<span class="spec-value">utility</span>
</span>
<span class="spec-node">
<span class="spec-label">SYSTEM</span>
<span class="spec-value">Funnelplugs</span>
</span>
</div>
<p class="doc-eyebrow">Central Registry for Funnel Integrity</p>
<h1 class="doc-header__title">Revenue Leak Engine</h1>
<p class="doc-header__lead">A practical diagnostic layer for identifying where structural incompleteness suppresses flow, trust, completion, or recovery.</p>
</header>
<section class="document-summary">
<h2 class="section-title">Engine role</h2>
<div class="rich-text rich-text--summary">
<p>The engine converts the Funnelplugs doctrine into a decision-support layer capable of exposing missing plugs and guiding intervention logic.</p>
</div>
</section>
<section class="content-section content-section--tool-intro" aria-label="Tool introduction">
<div class="section-block section-block--emphasis">
<header class="section-head">
<p class="section-kicker">Governed Instrument</p>
<h2 class="section-title">Revenue Leak Diagnostic Engine</h2>
<p class="section-subtitle">
A governed diagnostic instrument for identifying structural revenue leakage across digital funnels and determining the intervention logic required to restore flow, trust, clarity, and recovery.
</p>
</header>
<div class="card-grid card-grid--3">
<article class="info-card">
<p class="info-card__eyebrow">Purpose</p>
<h3 class="info-card__title">Structural Diagnosis</h3>
<p class="info-card__body-text">
To classify structural leakage, score funnel integrity dimensions, and recommend the appropriate plug classes without resorting to decorative metrics or unsupported financial claims.
</p>
</article>
<article class="info-card">
<p class="info-card__eyebrow">Method</p>
<h3 class="info-card__title">Rule-Based / Auditable</h3>
<p class="info-card__body-text">
This instrument is a structural diagnostic model. It does not produce financial forecasts, market benchmarks, or unsupported performance claims. It evaluates declared funnel conditions through governed scoring and decision logic.
</p>
</article>
<article class="info-card">
<p class="info-card__eyebrow">Time</p>
<h3 class="info-card__title">4 Minutes</h3>
<p class="info-card__body-text">
20 governed questions across 5 diagnostic modules.
</p>
</article>
</div>
</div>
</section>
<section class="content-section content-section--tool-boundaries" aria-label="Method boundaries">
<div class="section-block">
<header class="section-head">
<p class="section-kicker">Method Boundaries</p>
<h2 class="section-title">What This Instrument Does — And Does Not Do</h2>
</header>
<div class="card-grid card-grid--2">
<article class="info-card">
<p class="info-card__eyebrow">It Does</p>
<div class="info-card__body rich-text">
<ul class="structured-list">
<li class="structured-list__item">
<h3 class="structured-list__title">Classify structural leakage</h3>
<div class="structured-list__body rich-text">
<p>Identify the dominant and secondary leak classes through governed scoring and explicit resolution rules.</p>
</div>
</li>
<li class="structured-list__item">
<h3 class="structured-list__title">Score integrity dimensions</h3>
<div class="structured-list__body rich-text">
<p>Measure trust, continuity, clarity, friction containment, and recovery readiness in a reviewable form.</p>
</div>
</li>
<li class="structured-list__item">
<h3 class="structured-list__title">Recommend intervention classes</h3>
<div class="structured-list__body rich-text">
<p>Map diagnosed structural weakness to governed plug classes without collapsing the result into shallow product recommendations.</p>
</div>
</li>
</ul>
</div>
</article>
<article class="info-card">
<p class="info-card__eyebrow">It Does Not</p>
<div class="info-card__body rich-text">
<ul class="structured-list">
<li class="structured-list__item">
<h3 class="structured-list__title">No financial forecasting</h3>
<div class="structured-list__body rich-text">
<p>This instrument does not estimate revenue loss in absolute monetary terms in v1.</p>
</div>
</li>
<li class="structured-list__item">
<h3 class="structured-list__title">No market benchmarking</h3>
<div class="structured-list__body rich-text">
<p>This instrument does not compare your path against industry percentiles, market averages, or external performance datasets.</p>
</div>
</li>
<li class="structured-list__item">
<h3 class="structured-list__title">No black-box inference</h3>
<div class="structured-list__body rich-text">
<p>The output is governed by explicit rules. It is not generated through undocumented AI reasoning.</p>
</div>
</li>
</ul>
</div>
</article>
</div>
</div>
</section>
<section class="content-section content-section--tool-interface" aria-label="Diagnostic interface">
<div
class="section-block section-block--emphasis"
data-tool-root
data-tool-id="TOOL-001"
data-tool-slug="revenue-leak-diagnostic-engine"
data-tool-question-count="20"
data-tool-module-count="5">
<header class="section-head">
<p class="section-kicker">Diagnostic Session</p>
<h2 class="section-title">Evaluate the Path</h2>
<p class="section-subtitle">
Answer each module from the perspective of the actual path under review, not from aspirational intent.
</p>
</header>
<div class="metric-grid" aria-label="Session status">
<article class="metric-card">
<p class="metric-card__label">Status</p>
<p class="metric-card__value" data-tool-status>Ready</p>
<p class="metric-card__note">The instrument is prepared to receive declared conditions.</p>
</article>
<article class="metric-card">
<p class="metric-card__label">Current Module</p>
<p class="metric-card__value" data-tool-current-module>1 / 5</p>
<p class="metric-card__note">Progress updates will remain bound to the diagnostic sequence.</p>
</article>
<article class="metric-card">
<p class="metric-card__label">Completion</p>
<p class="metric-card__value" data-tool-progress>0%</p>
<p class="metric-card__note">All required questions must be answered before report generation.</p>
</article>
</div>
<div class="content-section" data-tool-modules>
<section
class="section-block tool-module"
data-module-id="MOD-01"
data-module-slug="message_and_intent_alignment"
data-module-order="1"
aria-label="Message and Intent Alignment">
<header class="section-head">
<p class="section-kicker">Module 1</p>
<h3 class="section-title">Message and Intent Alignment</h3>
<p class="section-subtitle">Evaluates whether pre-click promise, landing-page narrative, user intent, and next-step logic remain structurally aligned.</p>
</header>
<div class="structured-list">
<article
class="structured-list__item tool-question"
data-question-id="Q01"
data-question-order="1"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="decision_clarity"
data-leak-classes="LEAK-06"
data-weight="1.0">
<div class="rich-text">
<p class="section-kicker">Q01</p>
<h4 class="structured-list__title">How clearly does your landing page continue the promise made before the click?</h4>
<p class="section-subtitle">Measures continuity between pre-click intent and on-page structural fulfillment.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="How clearly does your landing page continue the promise made before the click?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q01"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q01"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q01"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q01"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q01"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q02"
data-question-order="2"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="decision_clarity"
data-leak-classes="LEAK-04,LEAK-06"
data-weight="1.0">
<div class="rich-text">
<p class="section-kicker">Q02</p>
<h4 class="structured-list__title">Does the visitor immediately understand what is being offered and for whom it is intended?</h4>
<p class="section-subtitle">Measures whether the path establishes immediate interpretive clarity.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="Does the visitor immediately understand what is being offered and for whom it is intended?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q02"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q02"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q02"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q02"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q02"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q03"
data-question-order="3"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="decision_clarity,flow_continuity"
data-leak-classes="LEAK-04,LEAK-02"
data-weight="1.0">
<div class="rich-text">
<p class="section-kicker">Q03</p>
<h4 class="structured-list__title">Is the next step on the page obvious without requiring interpretation?</h4>
<p class="section-subtitle">Measures whether decision movement is structurally signposted.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="Is the next step on the page obvious without requiring interpretation?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q03"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q03"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q03"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q03"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q03"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q04"
data-question-order="4"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="decision_clarity,flow_continuity"
data-leak-classes="LEAK-06"
data-weight="1.2">
<div class="rich-text">
<p class="section-kicker">Q04</p>
<h4 class="structured-list__title">Is there a visible mismatch between user intent and the action path offered on the page?</h4>
<p class="section-subtitle">Measures whether the path structurally serves the intent that brought the visitor to it.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="Is there a visible mismatch between user intent and the action path offered on the page?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q04"
value="1"
data-choice-label="Severe mismatch"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Severe mismatch</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q04"
value="2"
data-choice-label="Significant mismatch"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Significant mismatch</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q04"
value="3"
data-choice-label="Some mismatch"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Some mismatch</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q04"
value="4"
data-choice-label="Minor mismatch"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Minor mismatch</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q04"
value="5"
data-choice-label="No mismatch"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">No mismatch</span>
</label>
</div>
</article>
</div>
</section>
<section
class="section-block tool-module"
data-module-id="MOD-02"
data-module-slug="trust_integrity"
data-module-order="2"
aria-label="Trust Integrity">
<header class="section-head">
<p class="section-kicker">Module 2</p>
<h3 class="section-title">Trust Integrity</h3>
<p class="section-subtitle">Evaluates whether the path sustains confidence, legitimacy, reassurance, and proof at decision-critical moments.</p>
</header>
<div class="structured-list">
<article
class="structured-list__item tool-question"
data-question-id="Q05"
data-question-order="5"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="trust_integrity"
data-leak-classes="LEAK-01"
data-weight="1.3">
<div class="rich-text">
<p class="section-kicker">Q05</p>
<h4 class="structured-list__title">How credible does the page feel at the moment of decision?</h4>
<p class="section-subtitle">Measures perceived legitimacy and trustworthiness at commitment boundary.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="How credible does the page feel at the moment of decision?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q05"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q05"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q05"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q05"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q05"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q06"
data-question-order="6"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="trust_integrity"
data-leak-classes="LEAK-01"
data-weight="1.1">
<div class="rich-text">
<p class="section-kicker">Q06</p>
<h4 class="structured-list__title">How visible are trust signals such as proof, reassurance, legitimacy, or risk reduction?</h4>
<p class="section-subtitle">Measures the presence of trust infrastructure visible to the user.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="How visible are trust signals such as proof, reassurance, legitimacy, or risk reduction?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q06"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q06"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q06"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q06"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q06"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q07"
data-question-order="7"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="trust_integrity"
data-leak-classes="LEAK-01"
data-weight="1.0">
<div class="rich-text">
<p class="section-kicker">Q07</p>
<h4 class="structured-list__title">Does the visitor receive enough reassurance before committing to the next step?</h4>
<p class="section-subtitle">Measures whether the path reduces hesitation before commitment.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="Does the visitor receive enough reassurance before committing to the next step?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q07"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q07"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q07"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q07"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q07"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
<article
class="structured-list__item tool-question"
data-question-id="Q08"
data-question-order="8"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="true"
data-dimensions="trust_integrity"
data-leak-classes="LEAK-01"
data-weight="1.2">
<div class="rich-text">
<p class="section-kicker">Q08</p>
<h4 class="structured-list__title">How likely is hesitation caused by a lack of confidence in the page or offer?</h4>
<p class="section-subtitle">Measures whether the page introduces trust-related hesitation instead of removing it.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="How likely is hesitation caused by a lack of confidence in the page or offer?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q08"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q08"
value="2"
data-choice-label="Weakly"
data-question-input
class="tool-choice__input">
<span class="spec-label">2</span>
<span class="spec-value">Weakly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q08"
value="3"
data-choice-label="Moderately"
data-question-input
class="tool-choice__input">
<span class="spec-label">3</span>
<span class="spec-value">Moderately</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q08"
value="4"
data-choice-label="Strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">4</span>
<span class="spec-value">Strongly</span>
</label>
<label class="spec-node tool-choice">
<input
type="radio"
name="Q08"
value="5"
data-choice-label="Very strongly"
data-question-input
class="tool-choice__input">
<span class="spec-label">5</span>
<span class="spec-value">Very strongly</span>
</label>
</div>
</article>
</div>
</section>
<section
class="section-block tool-module"
data-module-id="MOD-03"
data-module-slug="flow_and_friction"
data-module-order="3"
aria-label="Flow and Friction">
<header class="section-head">
<p class="section-kicker">Module 3</p>
<h3 class="section-title">Flow and Friction</h3>
<p class="section-subtitle">Evaluates continuity of movement, interruption risk, and the extent of unnecessary effort within the path.</p>
</header>
<div class="structured-list">
<article
class="structured-list__item tool-question"
data-question-id="Q09"
data-question-order="9"
data-question-type="scale_1_to_5"
data-question-required="true"
data-question-reverse="false"
data-dimensions="flow_continuity"
data-leak-classes="LEAK-02"
data-weight="1.2">
<div class="rich-text">
<p class="section-kicker">Q09</p>
<h4 class="structured-list__title">How smooth is the progression from initial interest to action?</h4>
<p class="section-subtitle">Measures structural continuity from intent to conversion action.</p>
</div>
<div class="tool-choices" role="radiogroup" aria-label="How smooth is the progression from initial interest to action?">
<label class="spec-node tool-choice">
<input
type="radio"
name="Q09"
value="1"
data-choice-label="Not at all"
data-question-input
class="tool-choice__input">
<span class="spec-label">1</span>
<span class="spec-value">Not at all</span>
</label>