May 27-29, Joshua's lander feedback

[0xJoshua]

1. New proposed text: Purchase the Victory Pass by July 4, 2026! Your campaign data is yours forever -- no subscription needed. The Victory Pass is a lifetime license to RunVoteWin. New proposed text: Purchase the Victory Pass by July 4, 2026! Your campaign data is yours forever -- no subscription needed. The Victory Pass is a lifetime license to RunVoteWin.

2. New proposed text: Voter coordination software for Democratic campaigns.
   Built to win — not lock you in.
   Finally, modern field tools for teams that cannot afford laggy software, broken exports, stale field reports, and slow customer support.

3. Add one more field: Office Sought: (dropdown: national, statewide, congressional, State Senate, State House, County-wide, Local, Other)

4. New proposed text: "Field tools that keep pace with your race"

5. Replace Fast Reliable Modern Triptych with:
   Live - Re-route doors between volunteer waves in real time.

Clean - Isolate and remove bad data without risking your universe

Yours - Own your own voter/constituent data, forever

6. Mid section:
   blue text: remove "ruthlessly"

Header: The operating system for modern Democratic field campaigns.
sub: RunVoteWin is the operating system for modern Democratic campaigns: clean data, instant reporting, and turf cutting that keeps up with the race.

Triptych replacement:
Modern Command Center
See your whole field operation in real time. Make adjustments before the day is over.
Instant Reporting
Candidates are always asking for numbers NOW. Don't make them wait.
Fast Turf Cutting
Draw walkable, balanced turfs in minutes. Redraw afternoon turfs as your morning canvass results come in.

7. Remove section

8. Removing the blue section puts too many white sections together, so by changing the "transparent pricing" section to blue, it fixes the white-white with the "Trusted by" section.

Text change "Transparent Pricing" to "Real Numbers, before the sales call"
Headline: Get a clear campaign estimate in seconds.
Sub: change before a sales call to before the sales call.

Pricing Estimator edits:
a. Probably should include time frame, or "primary / general" -
b. all of the options probably shouldn't yield the same price, unless that's the point lol
c. There should be an input for state

9. Testimonial Section:
   a) Eyebrow is good
   b) header: Built by Campaign Operators for Campaign Operators
   c) proposed sub: Not built by tech bros who've never knocked a door. Not built to be flipped to private equity. Built by people who've worked Democratic campaigns, know how to win, and want better tools to win more elections.

Before we have other clients, we should turn this into a carousel, scrolling between a quote from Joseph, one from me, and one from Gavin.

Joseph's quote should become:
"Over the years I heard campaigns complain about wasting money on multiple tools that barely sync. It wasn't until I ran for Congress that I lived the mess firsthand. Every minute spent fighting your software is a minute not spent reaching voters — and every dollar spent on tools that don't talk to each other is a dollar that didn't move the race. We built RunVoteWin as the all-in-one tool I wish we'd had on my race."
And lets add his second set of titles below U.S. Congressional Candidate, VA-07. "Founder & CEO/CTO of Blue North Software

10. Integrations:
    Headline edit: Plug in your Data. Start Moving.
    Sub text - great

Add: "Already on VAN? Use RunVoteWin as the modern field layer on top of your existing data. No rip-and-replace required.
Card subtext edits:
NGP VAN — Import voter exports, canvass targets, IDs, tags, and contact history.
Mobilize — Sync volunteer lists and event participation data.
Microsoft Excel — Upload spreadsheets and turn messy lists into clean universes.
ISPolitical — Connect targeting and modeling data to the campaign workspace.
ActBlue — Sync supporter and fundraising data to inform organizing.
Scale to Win — Connect texting, calling, and organizing exports to field workflows.
Switchboard — Sync digital, texting, forms, and engagement data.

11. Comparison NGPVAN v RunVoteWIN
    Proposed new order:
    🇺🇸 RunVoteWin | 🇸🇦 NGP VAN
    Voter file access | ✅ | ✅
    Mobile canvassing app | ✅ | ✅
    Phone banking | ✅ | ✅
    Universe builder | ✅ | ✅
    American-owned | ✅ | ❌
    You own your data, forever | ✅ | ❌
    Real-time field data | ✅ | ❌
    Transparent pricing | ✅ | ❌
    Direct campaign signup | ✅ | ❌
    Smart turf cutting | ✅ | ❌
    All-in-one campaign workspace | ✅ | ❌
    Cares if you win | ✅ | ❌

Notes - added a few GREEN-GREEN to make the slide more fair and legitimate, changed the order to flow better, and added "care if you win" to the bottom as a mic drop.

12. Campaign-aligned Ownership - change to Built By Democrats, For Democrats
    Headline change: American-owned. Built by Democrats. Made to Win.
    Sub text change: RunVoteWin is built by people who understand that campaign software is operational infrastructure. When the field plan changes at 10pm, the system has to work. When volunteers arrive, the turfs have to be ready. When the candidate asks what happened today, the answer has to be obvious.
    Democratic campaigns are usually up against better-funded Republicans. RunVoteWin is built so you can do more with less.

New Bullets:

• Built by people with 30 combined campaign cycles
• Founded by a former U.S. Congressional Candidate
• American-owned. No private equity. No exit timeline.

13. Headline change: Supporting campaigns in Texas and Virginia. More states soon.

Add to this section: a form with 5 questions "SIGN UP FOR WAITLIST":
1- Name
2- Role
3- Email
4- Campaign
5- State being requested

14. change out Solar Punk LLC for Blue North Software

15. Signup page:
    scrub out mention of Anakin Skywalker for Congress- not a great reference, and don't want to risk suit.