diff --git a/apps/site/instrumentation.ts b/apps/site/instrumentation.ts
index b953218a3e1e9..86097a48800b1 100644
--- a/apps/site/instrumentation.ts
+++ b/apps/site/instrumentation.ts
@@ -1,5 +1,7 @@
-import { registerOTel } from '@vercel/otel';
-
-export function register() {
-  registerOTel({ serviceName: 'nodejs-org' });
+export async function register() {
+  if (!('Cloudflare' in globalThis)) {
+    // Note: we don't need to set up the Vercel OTEL if the application is running on Cloudflare
+    const { registerOTel } = await import('@vercel/otel');
+    registerOTel({ serviceName: 'nodejs-org' });
+  }
 }