diff --git a/lib/rules/template-no-unnecessary-component-helper.js b/lib/rules/template-no-unnecessary-component-helper.js
index 9a2f67bf4f..4fd60988cf 100644
--- a/lib/rules/template-no-unnecessary-component-helper.js
+++ b/lib/rules/template-no-unnecessary-component-helper.js
@@ -1,3 +1,14 @@
+function toPascalCase(name) {
+  return name
+    .split(/[/-]/)
+    .map((part) => part.charAt(0).toUpperCase() + part.slice(1))
+    .join('');
+}
+
+function isValidIdentifier(name) {
+  return /^[$A-Z_a-z][\w$]*$/.test(name);
+}
+
 function isComponentWithStringLiteral(node) {
   return (
     node.path &&
@@ -48,6 +59,10 @@ module.exports = {
     schema: [],
     messages: {
       noUnnecessaryComponent: 'Invoke component directly instead of using `component` helper',
+      noUnnecessaryComponentKebab:
+        'In GJS/GTS, "{{name}}" must be imported as a JS binding (e.g. `import {{pascal}} from "..."`). ' +
+        'Invoke it directly as `<{{pascal}}>` instead of via the `component` helper. ' +
+        'The ember-codemods angle-brackets-codemod can automate this migration.',
     },
     originallyFrom: {
       name: 'ember-template-lint',
@@ -59,8 +74,29 @@ module.exports = {
 
   create(context) {
     const sourceCode = context.sourceCode;
+    const filename = context.filename;
+    const isStrictMode = filename.endsWith('.gjs') || filename.endsWith('.gts');
     let inAttribute = 0;
 
+    // In strict mode, a kebab-case / slash component name cannot become a bare
+    // mustache invocation — the result would not be a valid JS binding and would
+    // require an import. Ecosystem tooling (ember-codemods/angle-brackets-codemod)
+    // handles this migration end-to-end including adding the import.
+    function buildReport(node, componentName, fix) {
+      if (isStrictMode && !isValidIdentifier(componentName)) {
+        return {
+          node,
+          messageId: 'noUnnecessaryComponentKebab',
+          data: { name: componentName, pascal: toPascalCase(componentName) },
+        };
+      }
+      const report = { node, messageId: 'noUnnecessaryComponent' };
+      if (!isStrictMode || isValidIdentifier(componentName)) {
+        report.fix = fix;
+      }
+      return report;
+    }
+
     return {
       GlimmerAttrNode() {
         inAttribute++;
@@ -79,13 +115,9 @@ module.exports = {
 
         const componentName = node.params[0].value || node.params[0].original;
         const invocation = getComponentInvocationText(sourceCode, node, componentName);
-        context.report({
-          node,
-          messageId: 'noUnnecessaryComponent',
-          fix(fixer) {
-            return fixer.replaceText(node, `{{${invocation}}}`);
-          },
-        });
+        context.report(
+          buildReport(node, componentName, (fixer) => fixer.replaceText(node, `{{${invocation}}}`))
+        );
       },
 
       GlimmerBlockStatement(node) {
@@ -99,10 +131,8 @@ module.exports = {
         const componentName = node.params[0].value || node.params[0].original;
         const invocation = getComponentInvocationText(sourceCode, node, componentName);
 
-        context.report({
-          node,
-          messageId: 'noUnnecessaryComponent',
-          fix(fixer) {
+        context.report(
+          buildReport(node, componentName, (fixer) => {
             const openInvocationEnd = getOpenInvocationEnd(node);
             const closingPathEnd = node.range[1] - 2;
             const closingPathStart = closingPathEnd - node.path.original.length;
@@ -111,8 +141,8 @@ module.exports = {
               fixer.replaceTextRange([node.path.range[0], openInvocationEnd], invocation),
               fixer.replaceTextRange([closingPathStart, closingPathEnd], componentName),
             ];
-          },
-        });
+          })
+        );
       },
     };
   },
diff --git a/tests/lib/rules/template-no-unnecessary-component-helper.js b/tests/lib/rules/template-no-unnecessary-component-helper.js
index 4a7344f457..217b5d2b35 100644
--- a/tests/lib/rules/template-no-unnecessary-component-helper.js
+++ b/tests/lib/rules/template-no-unnecessary-component-helper.js
@@ -91,7 +91,32 @@ const gjsRuleTester = new RuleTester({
 
 gjsRuleTester.run('template-no-unnecessary-component-helper', rule, {
   valid: validGjs,
-  invalid: invalidHbs.map(wrapTemplate),
+  invalid: [
+    ...invalidHbs.map(wrapTemplate),
+    // GJS/GTS: kebab-case names can't be valid JS identifiers — report with
+    // a dedicated message suggesting the PascalCase form and import.
+    // Full migration (including adding the import) is best handled by
+    // ember-codemods/angle-brackets-codemod.
+    {
+      filename: 'test.gjs',
+      code: '<template>{{component "my-component-name" foo=123}}</template>',
+      output: null,
+      errors: [{ messageId: 'noUnnecessaryComponentKebab' }],
+    },
+    {
+      filename: 'test.gts',
+      code: '<template>{{#component "my-component-name"}}content{{/component}}</template>',
+      output: null,
+      errors: [{ messageId: 'noUnnecessaryComponentKebab' }],
+    },
+    // GJS/GTS: valid JS identifier → autofix still applies
+    {
+      filename: 'test.gjs',
+      code: '<template>{{component "myComponent" foo=123}}</template>',
+      output: '<template>{{myComponent foo=123}}</template>',
+      errors: [{ messageId: 'noUnnecessaryComponent' }],
+    },
+  ],
 });
 
 const hbsRuleTester = new RuleTester({