Home > Catalogue > False Surrogate Endpoint
Also Known As:
A common human trait that causes an extraordinary amount of work to be expended on things that ultimately have little value. Briefly, a surrogate endpoint is a stand-in for something that has value, often determined by association. A False Surrogate Endpoint is one that motivates people to action, and yet does not cause the quality of the worker's action to positively affect the actual endpoint.
- much effort spent on tasks with little impact of overall goals and quality
- the important issues are not adressed or given much less effort
- overall goals not met or poor quality