Merge pull request #6465 from MicrosoftDocs/main

Auto Publish – main to live - 2026-03-17 05:00 UTC

Author: jwmsft

hub/apps/design/accessibility/control-patterns-and-interfaces.md

@@ -403,6 +403,8 @@ items:
         href: whats-new-company-developer.md
       - name: Recent data view in acquisitions reports
         href: recent-data-acquisitions-reports.md
+      - name: Ratings and reviews in Partner Center
+        href: whats-new-ratings-and-reviews.md
       - name: Usage reports in analytics
         href: usage.md
       - name: Anomaly alerts for health metrics

hub/apps/publish/images/rnr-filter-by-source.png

@@ -0,0 +1,113 @@
+---
+description: What's new - Ratings and reviews in Partner Center
+title: What's new - Ratings and reviews in Partner Center 
+ms.date: 03/16/2026
+ms.topic: article
+keywords: windows 10, windows 11, windows, windows store, store, analytics, partner center, ratings and reviews, customer feedback, customer reviews, app reviews, win32, MSI, MSIX, EXE
+ms.localizationpriority: medium
+---
+
+# What's new - Ratings and reviews in Partner Center
+
+The new [**Ratings and reviews**](https://partner.microsoft.com/dashboard/insights/analytics/store/reviews) experience in Partner Center provides a streamlined way to analyze customer feedback for **Windows apps**, with a consistent and aligned set of insights available for **both Win32 (MSI/EXE) and MSIX apps**. 
+
+Recent updates provide a unified set of experiences for both Win32 and MSIX, thus ensuring the same Ratings and reviews capabilities, layout, and analysis views are available regardless of app packaging. The experience brings together ratings breakdowns, trends over time, geographical distribution, and detailed customer reviews into a single view to help you understand customer sentiment and respond to feedback more effectively. 
+
+### What’s included in the experience 
+
+The Ratings and reviews dashboard presents a consolidated view of customer feedback across supported Windows app types. The experience is designed to help you move quickly from a high‑level view to detailed review data using the below insights:
+
+#### Ratings breakdown
+
+:::image type="content" source="images/rnr-ratings-breakdown.png" lightbox="images/rnr-ratings-breakdown.png" alt-text="A screenshot showing ratings breakdown in Partner Center.":::
+
+The **Ratings breakdown** chart shows a snapshot of overall customer sentiment, including: 
+
+* The average star rating for the app
+* The total number of ratings for the selected duration
+* The total number of ratings for each star rating (1–5 stars)
+* A breakdown of original and revised ratings for each star rating 
+
+**Original ratings** are ratings that customers have submitted without making any changes and **Revised ratings** are ratings that customers have modified in any way, including changes only to the review text. 
+
+> [!NOTE]
+> The average rating shown to customers in the Microsoft Store takes into account the customer’s market and device type. As a result, it may differ from the average rating shown in Partner Center.
+
+#### Ratings over time
+
+:::image type="content" source="images/rnr-ratings-over-time.png" lightbox="images/rnr-ratings-over-time.png" alt-text="A screenshot showing ratings over time in Partner Center.":::
+
+The **Ratings over time** section displays a time‑series chart that shows how your app’s ratings change over time. 
+
+This chart shows two data series: 
+
+* **Average rating** plotted over time, representing how the overall star rating of the app changes as customers submit ratings
+* **Total ratings** plotted over the same time range, showing the volume of ratings received during each period 
+
+The chart is displayed across a timeline and uses separate axes to represent average rating values and total rating counts. Together, these trends show how changes in rating volume relate to changes in overall customer sentiment over time.
+
+#### Reviews
+
+:::image type="content" source="images/rnr-reviews.png" lightbox="images/rnr-reviews.png" alt-text="A screenshot showing customer reviews in Partner Center.":::
+
+Reviews allow customers to share their experience with your app and are visible publicly on the app product page in the Microsoft Store. If a review is edited, the most recent version is shown. 
+
+The **Reviews** section in Partner Center lets you view the comments that customers submitted when rating your app. You can review this data directly in Partner Center or download it for offline analysis. 
+
+From this page, you can also **respond to customer reviews**. 
+
+Each review includes: 
+
+* The star rating
+* The review title and text provided by the customer
+* The app package version installed on the customer’s device at the time the review was submitted
+* The country or region of the reviewer
+* The reviewer name as shown in the Microsoft Store
+* The date the review was submitted 
+
+> [!NOTE]
+> Customers can submit a rating without adding a written review, so the total number of reviews is typically lower than the total number of ratings. 
+
+You can: 
+
+* Sort reviews by **newest, oldest, highest rating, lowest rating**, or **most helpful**
+* Use the search box to find specific words or phrases within reviews 
+
+> [!NOTE]
+> Only the **original review text** written by the customer is searched, even if the review was written in another language. Translated review text is not searched.
+
+#### Geographical spread
+
+:::image type="content" source="images/rnr-geographical-spread.png" lightbox="images/rnr-geographical-spread.png" alt-text="A screenshot showing geographical spread of reviews in Partner Center.":::
+
+The **Geographical spread** section displays a tabular view of ratings and reviews grouped by country or region. 
+
+This table shows the following information for each market: 
+
+* **Country or region** where ratings and reviews were submitted
+* **Average rating** for that market
+* **Total ratings**, representing the number of ratings received from that market
+* **Total reviews**, representing the number of written reviews submitted 
+
+The table is sortable and paginated, allowing you to browse, search by country, and compare rating volume and average ratings across different markets.
+
+#### Filter reviews by source
+
+:::image type="content" source="images/rnr-filter-by-source.png" lightbox="images/rnr-filter-by-source.png" alt-text="A screenshot showing source filter for reviews in Partner Center.":::
+
+The updated Ratings and reviews experience introduces a review source filter, a key new capability that helps you understand where customer reviews originate. 
+
+You can filter reviews by the following sources: 
+
+* **All sources** – View a combined set of all reviews
+* **In‑app reviews** – Reviews submitted directly from within the app experience
+* **Store reviews** – Reviews submitted on the Microsoft Store 
+
+Using the review source filter, you can:  
+
+* Analyze ratings and reviews by source
+* Compare sentiment between in‑app and Store reviews
+* Identify whether feedback patterns are specific to a particular source or consistent across sources
+* Combine review source with other filters, such as date range, market, OS version, and package version, for more targeted analysis 
+
+This filter is useful when you want to understand how customer feedback differs based on how and where users submit reviews.