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Copy file name to clipboardExpand all lines: hub/apps/distribute-through-store/how-to-use-store-web-installer-for-distribution.md
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description: This section describes how you can use the Microsoft Store Web installer to improve distribution of your app on the web
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title: How to use the Microsoft Store Web Installer to distribute your apps on the web.
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ms.topic: how-to
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ms.date: 05/07/2024
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ms.date: 12/09/2025
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keywords: uwp, microsoft store installer, store installer, web installer
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ms.localizationpriority: medium
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---
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## Microsoft Store Web Installer - Introduction and user flow
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The Microsoft Store Web Installer is a standalone installer for Store applications to help you download and install apps from websites such as [apps.microsoft.com](https://apps.microsoft.com) and the [Microsoft Store badge](https://apps.microsoft.com/badge) on developers' websites.
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The Microsoft Store Web Installer is a standalone installer for Store applications. It helps you download and install apps from websites such as [apps.microsoft.com](https://apps.microsoft.com) and the [Microsoft Store badge](https://apps.microsoft.com/badge) on developers' websites.
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This system creates a stub .exe-based installer for your app, securely generated by the Microsoft Store online service. This installer is downloaded locally when you select the target button on a webpage. It's lightweight, containing only the necessary, most basic information rather than the full app binary.
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This system creates a stub .exe-based installer for your app, securely generated by the Microsoft Store online service. You download this installer locally when you select the target button on a webpage. It's lightweight, containing only the necessary, most basic information rather than the full app binary.
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:::image type="content" source="../images/app-download-file.png" lightbox="../images/app-download-file.png" alt-text="Screenshot example of downloading an app from Microsoft Store and where to open the file.":::
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When this file is activated, the installer will verify the pre-requisites (such as system architecture, age of the user, and availability in the users market) and subsequently initiate installation of the product using the same API used by the Store application. Any campaign IDs supplied by the source are tracked as well. If the app does not meet the pre-requisites, the installer will launch the Store application so that users can view additional information.
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When you activate this file, the installer verifies the prerequisites (such as system architecture, age of the user, and availability in the user's market) and then initiates installation of the product by using the same API as the Store application. The installer also tracks any campaign IDs supplied by the source. If the app doesn't meet the prerequisites, the installer launches the Store application so that users can view additional information.
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:::image type="content" source="../images/app-installing.png" lightbox="../images/app-installing.png" alt-text="Screenshot example of an app from Microsoft Store installing locally.":::
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Once installation is done, the installer will automatically launch the application and then close.
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Once installation is done, the installer automatically launches the application and then closes.
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## Feature availability
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## Enable this feature for your app
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To enable the Store Web Installer for your app, you need to ensure that the following parameters are set in the calling URL:
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To enable the Store Web Installer for your app, set the following parameters in the calling URL:
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-**On [apps.microsoft.com](https://apps.microsoft.com)**: You don't need to make any changes to enable the Store Web Installer for your app, as long as they're covered within the [Feature availability section](#feature-availability) and you are not overriding this using the **mode=full** URL parameter.
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- The Store Web Installer is the default installer on apps.microsoft.com, and this mode paramter helps you launch the Store PDP instead for that user.
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-**On [apps.microsoft.com](https://apps.microsoft.com)**: You don't need to make any changes to enable the Store Web Installer for your app, as long as the app is covered within the [Feature availability section](#feature-availability) and you don't override this feature by using the **mode=full** URL parameter.
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- The Store Web Installer is the default installer on apps.microsoft.com. The mode parameter helps you launch the Store PDP instead for that user.
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-**On your website**: Follow these steps to switch to the Web installer on your website badge:
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1.Navigate to [apps.microsoft.com/badge](https://apps.microsoft.com/badge).
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1.Go to [apps.microsoft.com/badge](https://apps.microsoft.com/badge).
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1. Enter the right data for your app.
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1. Set **Launch mode as Direct** to ensure the required code is generated for your app.
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1. Copy the code, and insert the new badge within your website.
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## Key notes for enterprise administrators
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- If you've been using the *[ApplicationManagement/RequirePrivateStoreOnly](/microsoft-store/manage-access-to-private-store)* MDM policy, the *Only display the private store within the Microsoft Store* app group policy, or setting the *RemoveWindowsStore* DWORD value in the registry to 1 to block local or domain joined devices from accessing the Store, remember that these settings are for disabling the Store application. This policy doesn't block installation or updates of apps available on the Store.
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-If you'd like to better control the types of apps that can be installed by domain-joined PCs, including apps from the Store and from the Microsoft Store Web Installer, visit [AppLocker - Windows Security](/windows/security/application-security/application-control/windows-defender-application-control/applocker/applocker-overview). This policy can be used in combination with *RequirePrivateStoreOnly*, *RemoveWindowsStore*, or independently.
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-If you’d like to specifically block installations from the Microsoft Store Web Installer, you can domain block the following URL - `get.microsoft.com` . This will block the installer from being downloaded and executed from either the Microsoft Store website, or from various developer websites distributing apps through this mechanism. Blocking this will not have any impact on the Microsoft Store app on Windows or already installed apps. These will continue to operate, unless combined with the above policies.
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- If you use the *[ApplicationManagement/RequirePrivateStoreOnly](/microsoft-store/manage-access-to-private-store)* MDM policy, the *Only display the private store within the Microsoft Store* app group policy, or set the *RemoveWindowsStore* DWORD value in the registry to 1 to block local or domain joined devices from accessing the Store, remember that these settings are for disabling the Store application. This policy doesn't block installation or updates of apps available on the Store.
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-To better control the types of apps that domain-joined PCs can install, including apps from the Store and from the Microsoft Store Web Installer, visit [AppLocker - Windows Security](/windows/security/application-security/application-control/windows-defender-application-control/applocker/applocker-overview). Use this policy in combination with *RequirePrivateStoreOnly* and *RemoveWindowsStore*, or use it independently.
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-To specifically block installations from the Microsoft Store Web Installer, you can domain block the following URL - `get.microsoft.com` . This action blocks the installer from being downloaded and executed from either the Microsoft Store website, or from various developer websites distributing apps through this mechanism. Blocking this URL doesn't affect the Microsoft Store app on Windows or already installed apps. These apps continue to operate unless you combine this action with the above policies.
Copy file name to clipboardExpand all lines: hub/apps/windows-app-sdk/experimental-channel.md
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Along with the capabilities of MenuFlyoutItem and MenuFlyoutSubItem, the control comes with two other properties : `SubMenuPresenterStyle` and `SubMenuItemStyle`, which allows the customization of the submenu, like using GridView for the submenu presenter.
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