IGNITE: What is Intune text edits - Reworking Marketing-y speak

Author: MandiOhlinger

memdocs/intune/fundamentals/what-is-intune.md

@@ -34,14 +34,18 @@ ms.collection:
 
 As organizations move to support hybrid and remote workforces, they're challenged with managing the different devices that access organization resources. Employees and students need to collaborate, work from anywhere, and securely access and connect to these resources. Admins need to protect organization data, manage end user access, and support users from wherever they work.
 
-To help with these challenges and tasks, use Microsoft Intune. Microsoft Intune is a cloud-based unified endpoint management solution that simplifies management across multiple operating systems, cloud, on-premises, mobile, desktop, and virtualized endpoints. The tool also supports data protection on company-owned and bring your own devices through non-intrusive mobile application management. It empowers organizations to provide data protection and endpoint compliance that supports a Zero Trust security model. Intune brings together device visibility, endpoint security, and data-driven insights to increase IT efficiency and improve user experiences in hybrid work environments.
+To help with these challenges and tasks, use Microsoft Intune.
 
-For more information on what it means to be cloud-native, go to [Learn more about cloud-native endpoints](../../solutions/cloud-native-endpoints/cloud-native-endpoints-overview.md).
+Microsoft Intune is a cloud-based endpoint management solution. It manages user access and simplifies app & device management across your many devices, including mobile devices, desktop computers, and virtual endpoints. 
+
+You can protect access and data on organization-owned and users personal devices. And, Intune has compliance and reporting features that support a [Zero Trust security model](/security/zero-trust/zero-trust-overview).
 
 This article lists some features and benefits of Microsoft Intune.
 
 > [!TIP]
-> To get Intune, go to [Licenses available for Microsoft Intune](licenses.md) and [Intune 30-day trial](free-trial-sign-up.md).
+> 
+> - To get Intune, go to [Licenses available for Microsoft Intune](licenses.md) and [Intune 30-day trial](free-trial-sign-up.md).
+> - For more information on what it means to be cloud-native, go to [Learn more about cloud-native endpoints](../../solutions/cloud-native-endpoints/cloud-native-endpoints-overview.md).
 
 ## Key features and benefits
 
@@ -67,11 +71,11 @@ Some key features and benefits of Intune include:
 
   For more information, go to [Configure the Intune Company Portal apps, Company Portal website, and Intune app](../apps/company-portal-app.md).
 
-- Intune **integrates with mobile threat defense** services, including Microsoft Defender for Endpoint and third party partner services. With these services, you can create policies that respond to threats, do real-time risk analysis, and automate remediation.
+- Intune **integrates with mobile threat defense** services, including Microsoft Defender for Endpoint and third party partner services. With these services, the focus is on endpoint security and you can create policies that respond to threats, do real-time risk analysis, and automate remediation.  
 
   For more information, go to [Mobile Threat Defense integration with Intune](../protect/mobile-threat-defense.md).
 
-- You **use a web-based admin center** that focuses on endpoint management. Admins can sign into the Endpoint Manager admin center from any device that has internet access.
+- You **use a web-based admin center** that focuses on endpoint management, including data-driven reporting. Admins can sign into the Endpoint Manager admin center from any device that has internet access.
 
   For more information, go to [Walkthrough the Endpoint Manager admin center](tutorial-walkthrough-endpoint-manager.md). To sign in to the admin center, go to [Microsoft Endpoint Manager admin center](https://go.microsoft.com/fwlink/?linkid=2109431).
 
@@ -102,7 +106,7 @@ Microsoft Intune integrates with other Microsoft products and services that focu
 
 - **[Endpoint analytics](../../analytics/overview.md)** for visibility and reporting on end user experiences, including device performance and reliability
 
-  You can use Endpoint analytics to help identify policies or hardware issues that slow down devices. It also provides guidance that can help you proactively make improvements and reduce help desk tickets.
+  You can use Endpoint analytics to help identify policies or hardware issues that slow down devices. It also provides guidance that can help you proactively make improvements and reduce help desk tickets. It can help improve user experiences, including hybrid work environments.
 
   For more specific information, go to: