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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.1-introduction
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title: Introduction
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metadata:
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title: Introduction
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description: This unit is the introduction to the module.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 2
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content: |
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[!include[](includes/1-introduction.md)]
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.1-introduction
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title: Introduction
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metadata:
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title: Introduction
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description: This unit introduces the module and explains why a technically honest pitch matters.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 2
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content: |
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[!include[](includes/1-introduction.md)]
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.2-develop-your-elevator-pitch
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title: Develop your elevator pitch
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metadata:
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title: Develop your elevator pitch
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description: This unit teaches you how to develop your elevator pitch.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 10
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content: |
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[!include[](includes/2-develop-your-elevator-pitch.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "Which of these statements is a good elevator pitch?"
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choices:
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- content: "We're building a cool product that will change the world!"
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isCorrect: false
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explanation: "Gives no detail of the product or how it will change the world."
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- content: "Fabrikam is building a platform that will help consumers find and buy the fashions they love."
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isCorrect: true
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explanation: "Clear and direct expression of the Fabrikam mission."
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- content: "At Fabrikam, we strive to build an amazing online fashion platform."
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isCorrect: false
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explanation: "Doesn't provide a why for building the product."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.2-develop-your-elevator-pitch
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title: Develop your elevator pitch
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metadata:
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title: Develop your elevator pitch
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description: This unit teaches you how to build a concise, technically credible elevator pitch.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 10
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content: |
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[!include[](includes/2-develop-your-elevator-pitch.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "Which of these statements is the most technically credible elevator pitch?"
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choices:
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- content: "We're building a cool product that changes the world!"
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isCorrect: false
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explanation: "This is too vague and doesn't explain the workflow or the user value."
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- content: "Fabrikam is building an Azure-based app that analyzes fashion photos, detects visible brand logos, and searches a curated catalog so shoppers can find similar items faster."
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isCorrect: true
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explanation: "This pitch explains the user value and the workflow without overstating what the AI does."
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- content: "At Fabrikam, we strive to build an amazing online fashion platform."
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isCorrect: false
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explanation: "This statement is generic and doesn't make the solution or problem concrete."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.3-tailor-your-message
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title: Tailor the message for your audience
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metadata:
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title: Tailor the message for your audience
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description: This unit teaches you how to tailor the message for your audience.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 10
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content: |
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[!include[](includes/3-tailor-the-message.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "What should you know about an investor you're pitching to?"
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choices:
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- content: "What company they come from."
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isCorrect: false
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explanation: "Provides limited useful information about their interests."
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- content: "Their background, job history, their previous investment history, and their investment thesis."
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isCorrect: true
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explanation: "Clear and useful information about the investor that lets you shape your pitch to their interests."
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- content: "How they take their coffee."
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isCorrect: false
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explanation: "Not useful."
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- content: "What should you know about a customer you're pitching to?"
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choices:
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- content: "Where their stores are located."
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isCorrect: false
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explanation: "This information is of limited use."
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- content: "What products they sell."
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isCorrect: false
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explanation: "Provides limited useful information about the company."
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- content: "Their products, markets, current competitors, and their business model."
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isCorrect: true
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explanation: "Clear and useful information about the customer that lets you shape your pitch to their needs."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.3-tailor-your-message
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title: Tailor the message for your audience
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metadata:
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title: Tailor the message for your audience
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description: This unit teaches you how to tailor the message for investors, customers, and reviewers.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 10
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content: |
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[!include[](includes/3-tailor-the-message.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "What should you know about an investor you're pitching to?"
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choices:
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- content: "What company they come from."
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isCorrect: false
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explanation: "Provides limited useful information about their interests."
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- content: "Their background, job history, their previous investment history, and their investment thesis."
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isCorrect: true
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explanation: "Clear and useful information about the investor that lets you shape your pitch to their interests."
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- content: "How they take their coffee."
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isCorrect: false
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explanation: "Not useful."
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- content: "What should you know about a customer you're pitching to?"
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choices:
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- content: "Where their stores are located."
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isCorrect: false
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explanation: "This information is of limited use."
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- content: "What products they sell."
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isCorrect: false
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explanation: "Provides limited useful information about the company."
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- content: "Their products, markets, current competitors, and their business model."
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isCorrect: true
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explanation: "Clear and useful information about the customer that lets you shape your pitch to their needs."
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- content: "What should you prepare for a technical or legal reviewer?"
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choices:
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- content: "A simple architecture explanation, representative test results, privacy and retention decisions, and the human review path."
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isCorrect: true
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explanation: "Reviewers need to understand how the system works, how it was evaluated, and how risks are managed."
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- content: "Only the market size and revenue projections."
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isCorrect: false
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explanation: "Those details matter to investors, but reviewers also need technical and governance information."
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- content: "Only the names of the Azure services you plan to use."
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isCorrect: false
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explanation: "Service names alone don't explain data flow, evaluation, privacy controls, or human oversight."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.4-explain-the-how
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title: Explain how your business works
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metadata:
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title: Explain how your business works
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description: This unit teaches you how to share your business model.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 7
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content: |
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[!include[](includes/4-explain-the-how.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "What are the most crucial things to mention when you explain how to acquire customers?"
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choices:
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- content: "Market size, marketing channels and techniques."
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isCorrect: true
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explanation: "When you explain how to acquire customers, you should mention market size, marketing channels, and techniques."
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- content: "Market size, corporate identity, and industry analysis."
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isCorrect: false
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- content: "Marketing channels, business models, and techniques."
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isCorrect: false
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.4-explain-the-how
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title: Explain how your business works
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metadata:
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title: Explain how your business works
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description: This unit teaches you how to explain your business model and the operational boundaries of your solution.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 7
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content: |
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[!include[](includes/4-explain-the-how.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "What are the most crucial things to mention when you explain how to acquire customers?"
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choices:
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- content: "Market size, marketing channels and techniques."
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isCorrect: true
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explanation: "When you explain how to acquire customers, you should mention market size, marketing channels, and techniques."
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- content: "Market size, corporate identity, and industry analysis."
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isCorrect: false
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explanation: "Corporate identity and industry analysis can support broader positioning, but customer acquisition should focus on market size, marketing channels, and techniques."
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- content: "Marketing channels, business models, and techniques."
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isCorrect: false
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explanation: "Marketing channels and techniques are relevant to acquiring customers, but business models belong to the revenue model discussion, not customer acquisition."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.5-demonstrate-your-prototype
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title: Demonstrate your prototype
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metadata:
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title: Demonstrate your prototype
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description: This unit teaches you how to demonstrate a prototype.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/5-demonstrate-your-prototype.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "When you demo your prototype what should you always make sure the audience sees?"
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choices:
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- content: "Your key user flows."
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isCorrect: true
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explanation: "It's crucial your audience sees the key user flows so they understand how it works and what customers experience."
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- content: "The security features of your app."
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isCorrect: false
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- content: "The social sharing features of your app."
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isCorrect: false
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- content: "Why is it important to share your future product roadmap?"
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choices:
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- content: "It's not and you should avoid it."
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isCorrect: false
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- content: "So your audience knows how many engineers you need to hire."
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isCorrect: false
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- content: "So your audience understands the future of your product."
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isCorrect: true
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explanation: "Your audience wants to know you have a future plan for your product to help them understand how it will grow."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.5-demonstrate-your-prototype
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title: Demonstrate your prototype
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metadata:
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title: Demonstrate your prototype
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description: This unit teaches you how to plan and deliver a reliable prototype demonstration.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/5-demonstrate-your-prototype.md)]
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quiz:
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title: Check your knowledge
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questions:
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- content: "When you demo your prototype, what should you always make sure the audience sees?"
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choices:
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- content: "Your key user flows."
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isCorrect: true
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explanation: "It's crucial your audience sees the key user flows so they understand how it works and what customers experience."
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- content: "The security features of your app."
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isCorrect: false
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explanation: "Security can matter, but the demo should focus on the key user flows that show how the product works and solves the problem."
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- content: "The social sharing features of your app."
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isCorrect: false
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explanation: "Social sharing is presented as a possible future roadmap item, not the core flow the audience must see in the demo."
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- content: "Why is it important to share your future product roadmap?"
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choices:
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- content: "It's not and you should avoid it."
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isCorrect: false
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explanation: "The unit explains that the roadmap helps the audience understand the future of the product and where it's heading next."
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- content: "So your audience knows how many engineers you need to hire."
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isCorrect: false
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explanation: "Hiring needs aren't the purpose of the roadmap here; the roadmap is meant to show the product's planned evolution."
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- content: "So your audience understands the future of your product."
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isCorrect: true
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explanation: "Your audience wants to know you have a future plan for your product to help them understand how it grows."
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- content: "If AI output or network conditions might vary during a live demo, what should you do?"
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choices:
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- content: "Keep a prerecorded or staged backup so you can finish the story reliably."
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isCorrect: true
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explanation: "A backup demo lets you preserve the narrative and credibility if the live flow becomes unreliable."
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- content: "Continue with the live demo no matter what."
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isCorrect: false
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explanation: "Insisting on a failing live demo can distract the audience from the product story."
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- content: "Remove the demo from the pitch entirely."
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isCorrect: false
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explanation: "The better approach is to plan a reliable fallback, not to remove the product evidence."
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.6-your-ask
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title: Making an ask of your audience
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metadata:
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title: Making an ask of your audience
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description: This unit teaches how to make an ask of your audience.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/6-your-ask.md)]
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.6-your-ask
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title: Making an ask of your audience
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metadata:
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title: Making an ask of your audience
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description: This unit teaches you how to make a credible ask for the next step.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/6-your-ask.md)]
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.7-conclusion
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title: Summary
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metadata:
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title: Summary
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description: This unit concludes the module.
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author: czhu89
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ms.date: 07/23/2024
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/7-conclusion.md)]
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### YamlMime:ModuleUnit
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uid: learn.pitch-your-product-prototype.7-conclusion
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title: Summary
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metadata:
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title: Summary
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description: This unit summarizes the module and points to the supporting Learn resources.
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author: czhu89
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ms.date: 04/20/2026
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ms.author: cazh
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ms.topic: unit
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durationInMinutes: 5
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content: |
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[!include[](includes/7-conclusion.md)]

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