-In this tutorial, you learn how to integrate Azure Active Directory B2C (Azure AD B2C) authentication with a [Grit IAM B2B2C](https://www.gritiam.com/b2b2c.html) solution. You can use the solution to provide secure, reliable, self-serviceable, and user-friendly identity and access management to your customers. Shared profile data such as first name, last name, home address, and email used in web and mobile applications are stored in a centralized manner with consideration to compliance and regulatory needs.
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