| title | 10DLC SMS Pricing |
|---|---|
| description | include file |
| services | azure-communication-services |
| author | prakulka |
| manager | darmour |
| ms.service | azure-communication-services |
| ms.subservice | azure-communication-services |
| ms.date | 11/12/2024 |
| ms.topic | include |
| ms.custom | include file |
| ms.author | prakulka |
Important
-
For billing locations in the United States and Puerto Rico, Azure Prepayment (formerly Monetary Commitment) and Azure prepaid credits can't be used to purchase 10DLC-related products. In addition, spend on these products is not eligible for Microsoft Azure Consumption Commitment (MACC) drawdown.
-
For billing locations outside the US and Puerto Rico, MACC eligibility depends on subscription configuration. To check if your subscription qualifies, see Phone number management for United States
This article describes the pricing for 10DLC (10-Digit Long Code) SMS services available through Azure Communication Services. 10DLC is primarily supported in the United States. Availability depends on your subscription billing location and eligibility. For more information about supported countries/regions, see Phone number management for United States.
The 10DLC SMS service requires:
- Registering a brand
- Registering one or more campaigns
- Provisioning a 10DLC phone number
Pay-as-you-go pricing applies to these services: brand registration, campaign registration, phone number leasing, and message usage.
Registration fees apply to brands and campaigns as part of the 10DLC compliance process in the United States.
| Service Name | Charge Type | Campaign Type | Billing Frequency | Description | Price |
|---|---|---|---|---|---|
| Brand Registration | Registration | — | One-time | Fee for registering a brand | $4 |
| Brand Vetting | Vetting | Standard | One-time | Standard brand vetting (required in most cases) | $40 |
| Brand Vetting | Vetting | Enhanced | One-time | Enhanced vetting for increased trust scores (Coming soon) | – |
| Campaign Registration | Registration | Emergency | Monthly | Campaigns related to emergency services | $5 |
| Campaign Registration | Registration | Low Volume | Monthly | Campaigns with limited message volume | $1.50 |
| Campaign Registration | Registration | Franchises | Monthly | Franchise-related campaign registration | $30 |
| Campaign Registration | Registration | Charity | Monthly | Nonprofit or charitable campaign registration (Not linked to nonprofit brands) | $3 |
| Campaign Registration | Registration | Sole Proprietor | Monthly | Campaigns registered under Sole Proprietor brand type | $2 |
Note
The Campaign Registry (TCR) and participating carriers set trust scores and vetting requirements.
- Brand vetting is typically required to achieve higher trust scores and better message throughput.
- Vetting is generally required for brands not listed in the Russell 3000 index.
Monthly leasing fees for phone numbers.
| Number Type | Charge Type | Billing Frequency | Description | Price |
|---|---|---|---|---|
| Local (Geographic) | Leasing | Monthly | Monthly fee for leasing a 10DLC phone number | $1 |
SMS offers pay-as-you-go pricing. The price is a per-message segment charge based on the destination of the message.
| Country/Region | Send Message | Receive Message |
|---|---|---|
| United States | $0.0075 | $0.0075 |
Tip
A message segment is typically 160 characters or less. For details, see SMS character limits.
A carrier surcharge applies to messages exchanged using 10DLC numbers. This surcharge is a per-message segment fee determined by the mobile carrier of the recipient (outbound) or sender (inbound).
| Carrier | Direction | Fee per Segment |
|---|---|---|
| AT&T | Outbound | $0.0020 |
| T-Mobile (incl. Sprint) | Outbound + Inbound | $0.0030 |
| Verizon | Outbound + Inbound | $0.0030 |
| US Cellular | Outbound | $0.0050 |
| TextNow | Outbound | $0.0020 |
| Bluegrass | Outbound | $0.0000 |
| C-Spire | Outbound | $0.0000 |
| Commnet | Outbound | $0.0000 |
For more information, see Carrier fees in the SMS FAQ.